Serving up nearly 1.8 billion cups of fresh and iced coffee and 2.1 billion beverages every year, through its outlets located across the globe, Dunkin’ Donuts has grown into one of the world’s favourite quick serve master franchises.
Starting off as a single outlet operation in Quincy, Massachusetts in 1950, Dunkin’ Donuts today dishes up a wide range of fresh baked goods and beverages across 11,000 outlets in 55 countries.
Much of the brand’s acknowledged success has come from its dedication to freshness and quality across all its outlets. Today the chain sells over 30 cups of coffee a second and serves more than 5 million customers worldwide, a testimony to its success in pleasing even the most demanding of customers.
In just over a decade since opening doors for the first time in the UAE, Dunkin’ Donuts has rapidly risen to become the firm first choice for lovers of quality baked goods and coffee across the country. From small beginnings, today there are 74 Dunkin’ Donuts outlets spanning the length and breadth of the country, another testament to their increasing popularity.
“Dunkin’ Donuts has always prioritised freshness and quality in all our wide range of offerings,” said David Rodgers, General Manager of Dunkin’ Donuts Middle East. “This has proved to be enormously successful as underlined by the tremendous response the brand has enjoyed across the country.”
Dunkin’ Donuts outlets in the UAE serve up a wide spectrum of popular products, including their wide variety of doughnuts, delicious hot and iced coffee, hot and iced lattes, cappuccinos, coolatta slush drinks, munchkins and other baked goods and beverages.
According to recent market research conducted by The NPD Group/CREST®, Dunkin’ Donuts had the No. 1 share of regular/decaffeinated/flavoured hot coffee, donut, bagel, and muffin servings and the No. 2 share of breakfast sandwich servings in quick service restaurants across North America.
There has been no shortage of accolades and industry acclaim for the brand. For eight years running, Dunkin’ Donuts has been recognized by the Brand Keys Customer Loyalty Engagement Index as number one in customer loyalty in the coffee category.
Dunkin’ Donuts is consistently featured in Franchise Times’ Annual “Top 200 Franchise Systems” ranking and QSR Magazine’s “QSR 50.” In 2011, Forbes listed Dunkin’ Donuts as one of its “Top 20 Franchises to Start”. Entrepreneur Magazine ranked Dunkin’ Donuts in the top 10 in its 2012 Franchise 500, while Fortune Magazine named Dunkin’ Donuts in its list of Best Franchises.
Committed to providing guests with the best-tasting, high-quality food and beverages, Dunkin’ Donuts has brought together a high-powered team of culinary experts and notable chefs to create new and innovative menu choices to meet the evolving needs of Dunkin’ Donuts’ busy, on-the- go customers..
As a brand Dunkin’ Donuts is also committed to Fair Trade Practices. All of Dunkin’ Donuts’ espresso drinks are made with Fair Trade Certified coffee. In fact Dunkin’ Donuts was the first national brand to sell espresso beverages made exclusively with 100% Fair Trade Certified coffee in the US. To date, Dunkin’ Donuts has purchased more than 26 million pounds of coffee from small-scale coffee farmers.