twofour54, the commercial arm of the Media Zone Authority-Abu Dhabi, has signed a strategic partnership with the Saudi Broadcast Corporation (SBC) as part of its continuous efforts to develop and boost the skills of Saudis in the media industry and enhance their skills. The signing ceremony was attended by SBC President Abdul Rahman Al Hazza, and twofour54’s CEO, Noura Al Kaabi.
The agreement, which is the first Saudi collaboration with twofour54, will benefit the next generation of Saudi media professionals and entrepreneurs by offering training courses in Public Relations and Communications to 250 Saudi professionals. The courses are developed and executed by twofour54 tadreeb, the training academy of twofour54.
Commenting on the partnership, Noura Al Kaabi, CEO of twofour54, said: “twofour54 is committed to the growth of the media industry across the MENA region. This training agreement with the Saudi Broadcast Corporation is a major milestone for twofour54 as it marks a significant step towards achieving our goals of being the region’s leading developer of a sustainable media and entertainment industry.”
Al Kaabi added: “We are proud of this partnership with SBC aimed at providing young Saudis with the training needed to secure employment in the media industry through twofour54 tadreeb’s integrated training solutions.”
SBC’s President Abdul Rahman Al Hazza said: “The partnership with twofour54 will be beneficial to develop our young media professionals, considering it is the main regional centre for key global media companies such as CNN and National Geographic as well as possessing immense skills and expertise in the field. This is an exciting step as part of SBC’s mandate to enable Saudis to achieve their potential. We are certain that the high-level courses offered by twofour54 tadreeb will be pivotal in developing KSA’s promising media talents according to labour market needs, and ultimately support the sustainable growth of the country’s media sector and national economy at large.”
28 SBC employees had begun in two training courses; one on TV news reporting while the other covers directing live programmes. The project will host 18 courses in total delivered by highly qualified bilingual instructors who have worked in some of the most respected media organisations in the world. Upon completion of the course, the graduates will have gained the knowledge and skills necessary to take back to the workplace, and drive the communications requirements of their industries.
This partnership comes in line with tadreeb’s vision to export international standards of media and communications training. The collaboration will raise the standards of the sector’s professionalism in KSA and therefore contribute to the overall development of the industry in the region.
To establish Abu Dhabi as a global leader of the media industry, twofour54 enables and nurtures media businesses and professionals through a fully integrated and supportive tax free eco-system including world-class film and television services, talent development and business solutions delivering excellence, growth and sustainability of the regions’ media industry.