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437Leading Middle East fashion e-tailer is set to partner with popular smartphone technology company, Uber, to offer fashionistas on the go a chance to ‘Ride and Shop’ in celebration of the brand’s third anniversary in December.

The online fashion powerhouse will offer shoppers in and around Dubai complimentary Uber rides to a destination of their choice over the course of two days – 12th to 13th December – between 4pm to 10pm. Uber users will also be treated to a AED 200 gift code for, to celebrate the site’s fashionable three year journey.

Enjoying a private chauffeured trip courtesy of the e-tailer’s ‘Ride and Shop’ offer, guests will travel in style in a branded car, and have the opportunity to shop-on-the-move – on iPads that will be available for use throughout their ride. Customers will also receive a birthday bag full of surprises.

Those with a penchant for shopping on the go are encouraged to book their ‘Ride and Shop’ experience by selecting the Namshi Uber car, which will be featured on the Uber mobile app for Android, iPhone, Windows Phone and Blackberry 7. New Uber customers will also be able to take advantage of their first free ride with

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