Abu Dhabi Islamic Bank (ADIB), a top-tier Islamic financial services group, has won the “Souqalmal.com People’s Choice Award for 2014” as the most recommended bank in the UAE. Souqalmal.com surveyed 6,000 bank customers for this survey across the country, asking them whether they would recommend their banks to friends, family and peers.
ADIB’s customers gave it top marks because of its customer service, as well as its extensive branch network and its range of products.
Ambareen Musa, Founder and CEO of Souqalmal.com, commented: “We survey UAE residents annually to measure customer sentiment about their banks. The results show that ADIB is clearly doing something right on the customer service front, which has lifted them to this top position.”
Philip King, UAE Head of Retail at ADIB, said: “We are very pleased to be recognised as the favourite bank in this survey. It is the most extensive sample of its kind and it serves to confirm the feedback which we receive ourselves about the quality of our service and our products. It is testament to the work that we have done to better understand our customers and provide them with what they really want.”
“Over the past year we have found a variety of ways to make our customers’ lives easier by improving access to our services, introducing innovative new products and channels, and a new branch concept,” he added.
ADIB is one of the fastest growing banks in the UAE with 85 branches and more than 660 ATMs across the country. Last week, ADIB was awarded the Gold Category of the prestigious Sheikh Khalifa Excellence Award (SKEA) for its achievements for the past year. During 2014, the bank has been recognised by many different international organisations and magazines including Best Islamic Bank in the UAE by Global Finance Magazine and Best Islamic Bank in the Middle East by The Banker Magazine.
ADIB invests heavily in staff training programs. This not only supports the skills of its people and the quality of the services it provides, but also reflects its commitment to ensure that its services are properly and ethically structured and delivered. This is reinforced by its financial education programme “smartmoney”, as well as specific services such as a debt relief product which avoids penalizing customers at times of personal difficulty.