Nahdi Medical’s Employees and the Pink Ribbon

440Nahdi Medical, in collaboration with Dr. SolimanFakeeh Hospital, organized a breast cancer awareness campaign in Jeddah, where a hundred of Nahdi’s employees took part. The initiative, which was launched in October to coincide with breast cancer awareness month, was one of the company’s strategies to raise awareness internally and harness employees to contribute to it externally. It also called on employees to spread hope and awareness among women of the Saudi society, and encouraged early detection of breast cancer, treatment and prevention, and the reduction of this disease’s negative consequences.

The event consisted of a number of activities and lectures that helped define the disease and its causes, explained the process of early detection and awareness and the importance of physical activity, breastfeeding and eating a healthy diet, as factors to prevent breast cancer.

During his address to the attendees, Eng. Yasser Joharj, CEO of Nahdi Medical, emphasized that Nahdi holds responsibility in spreading health awareness through its subsidiaries, which serve more than 65 million customers annually. The company’s slogan “full of hope” does not materialize on the ground without the input of the male and female employees, and that is through training and development that allows them to be ambassadors of hope who will contribute to raising awareness in the field of health and beauty.

Joharjiadded: “Our goal at Nahdi is to spread a culture of health awareness and disease prevention in the long run. We want to provide a better working environment for our employees, with a permanent commitment to human resource development and an emphasis on female empowerment as a fundamental pillar of development. As Nahdi is the community’s primary partner, we focus on our employees’ public health, in order to encourage them to drive awareness to various segments of the society, and support this role with a full understanding of the desired goalssuch an event is attempting to achieve.”

Joharji also pointed out the developmental role that Nahdi plays as part of its strategic vision of “community centric,” where it always strives to be an important player in the context of building an integrated and multi-disciplinary health care system, while working efficiently with various stakeholders to provide healthcare services of high quality, and in line with the state’s efforts to provide better healthcare to the individual and the society as a whole. He explained that the company is looking forward to establishing the concept of a “community pharmacy” as a priority, where the pharmacy will play a vital educational and institutional role that comes within a holistic healthcare system, with a focus on strengthening its objective to be community-centric.

Joharji alluded to the social responsibility initiatives undertaken by Nahdi, with an ongoing strategy aimed at the community at large, focusing on three important programs within the campaigns; “Ya Ana YaSukari,” which targets the public health of the community and the prevention of chronic diseases, the health of the mother and the child, and the interest in women’s health, which is the backbone of the current campaign.

The campaign was characterized by the design of a creative logo for breast cancer awareness, where the company’s employees configured a human chain in the shape of a pink ribbon that symbolized breast cancer awareness.

It should be noted that 24% of the total cancer cases in the Kingdom fall under breast cancer, making this the most prevalent type in Saudi Arabia. According to the latest official statistics from the Saudi Cancer Registry, more than 10,000 cases have been treated in only one year.

It is also worth mentioning that the report issued by the National Media Center for Health Education pointed out that breast cancer is the fifth reason for death among overall cancer, and is the most common cause of oncological death among women in least developed countries and the second cause of oncological death in more developed countries, after lung cancer.



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