Ocean Spray®makes a splash across Saudi Arabia

424Ocean Spray has officially launched its vast range of delicious and nutritious juice drinks in the GCC. The cool, crisp and refreshing products are bursting with fruity flavours and jam-packed with beneficial cranberry properties such as polyphenol antioxidants, and are perfect for the high juice consumption habits of the Saudi Arabian population.*

According to the World Health Organization (WHO) 2014 Country Profile report of Saudi Arabia obesity is fast turning out to be a major cause of concern for the Kingdom with seven out of 10 Saudis suffering from obesityand 37 percent of Saudi women facing problems related to overweight. A recent study revealed that a whopping SR500 million per year was spent by people suffering from obesity in the Kingdom on treatment, especially diabetes which is prevalent among a large section of Saudis, including women. The disease had spread at an alarming rate of 30 percent in the past 10 years.Ministry of Health is currently developing a national strategy to combat obesityand is in the process of setting up a national centre for obesity at the King Fahd Medical Citywith five similar centres across the Kingdom in the pipeline.

Recent studies show that cranberry, the tiny red fruit has a positive effect on one’s overall health and wellbeing. Cranberry extract lowers the amount of tissue-damaging enzymes, called MMPs, which have been linked to heart disease, and arthritis withnew pre-clinical trials suggesting thatthe natural purifying element in the fruit may have properties that limit oxidative stress and help promote whole body health.

Cranberries also contain uniqueelements, called proanthocyanidins or PACsthat cleanse and purify your bodyby preventing certain bacteria from sticking inside the body. They have one of the highest levels of antioxidant activity of many commonly consumed fruits including strawberries, plums and red grapes. The vitamin C in one 250ml serving per day of Ocean Spray®Cranberry Classic®juice drink provides you with 80% of your recommended daily allowance, helping your immune system function normally, reducing tiredness and fatigue and protecting cells from oxidative stress, as part of a balanced and healthy lifestyle, , which is good news to consumers everywhere.

In addition to its CranberryClassic® juice drink, Ocean Spray® produces many other fruity drinks including an original blend of Cran•Pomegranate™ juice drinkand Cranberry & Raspberry juice drink, as well as low calorie options with only five calories per 250ml carton. These come in convenient home consumption multi-serve packs as well as a variety of convenient on the go packs and are available at shops across the region. A number of sumptuous mocktails also use Ocean Spray® juice drinks as a base, such as the Coconut Crush made with crushed watermelon, Ocean Spray® CranberryClassic® Lightjuice drink and fresh coconut water and garnished with a slice of lime.

These Ocean Spray®juice drinks come in a whole host of fun flavours that tantalize the taste buds and offer something for every palette to enjoy morning, noon and night. As a co-operative of farmers for over 80 years, Ocean Spray knows a thing or two about growing fine fruit. To this day the cranberry crop is nurtured and harvested so only the best berries make it into Ocean Spray® brand juices and juice drinks.

Juice consumption in Saudi Arabia has grown significantly as75% of regular juice drinkers are inclined towards making cranberry juice a part of their daily routine owing to the health aspect associated with the fruit, according to the October 2013 Fruit Juice Usage and Attitudes MENA Research of Ocean Spray® products.

Drawing from this study and reflecting on the official launch of Ocean Spray® brand products in the GCC, Tara Levine, Managing Director – Europe, Middle East & Africa Ocean Spray International Services (UK) Ltd, comments:“We are very excited to bring Ocean Spray® brand products to the GCC where we believe people will be very receptive to the brand, especially in the UAE. This multi-cultural society enjoys an eating out lifestyle and at the same time is becoming more and more health conscious. The great thing about our juice drinks, and in particular Ocean Spray®Cranberry Classic® juice drink, is that it offers a uniquely rich taste that is refreshing,satisfying and revitalising.”





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