Huawei today announcedits entrance into the prestigious ‘Interbrand Annual Best Global Brands Report’, the first Mainland Chines brand to appear on the list, due to its growth and rising brand recognition amongst consumers.
Huawei’s Consumer Business Group, which oversees the development of its innovative smartphones and handheld devices, ranked 94 in the Interbrand Global Index as a result of the technology vendor’s recent successes in the consumer market globally.
Commenting on the Interbrand announcement, Mr. Shao Yang, Vice President of Marketing, Huawei Consumer BG said: “We are thrilled that Huawei has become the first mainland Chinese company to be added to Interbrand’s Top Global Brands list. This important recognition is a testimonial of our success in overcoming the challenges involved in growing Huawei from a domestic Chinese brand to a globally recognizable brand. Our efforts to ‘Make It Possible’ for people everywhere to enjoy our technology now means that Huawei is well on its way to becoming a well-loved and truly global brand.”
The announcement further demonstrates Huawei’s success in the consumer technology sector as it continues to develop and launch new ranges of innovative smartphones including its latest Ascend Mate7. In 2013, Huawei launched its ‘Make it Possible’ campaign aimed at making the connected world a reality for more people. Huawei’s years of relentless brand building and development of innovative smartphone technologies has ledit to its strong market position today.
Jez Frampton, Interbrand’s Chief Executive, said: “Huawei’s rapid growth and long-term investments in its brand helped it earn a place among the world’s most valuable brands. It continues to demonstrate its technological prowess in both its consumer products as well as in its enterprise solutions—and it remains well positioned to meet the needs of customers in both emerging and developed markets,” Frampton said.
In addition to this achievement, Huawei was also named as one the ‘Worlds’ 100 Most In-Demand Employers of 2014’, according to business orientated social networking platform, LinkedIn.
According to LinkedIn, Huawei was the only Chinese company to make the list, which was based on analysis of billions of data points between LinkedIn members and companies as well as user surveys to determine the level of familiarity and interest in working for a company.
Over the past three years, Huawei Consumer BG has shifted its focus from low-end to premium mid-to-high-end products, and expanded its retail strategy from carriers to online sales channels and open markets. As a result, sales of Huawei’s flagship products have surged.
Huawei continues to build on the momentum to become a global brand that is loved by consumers through a comprehensive branding and marketing program that includes advertising, sports sponsorship, industry events, product launches, in-store and online promotions. Its latest sponsorship agreement with Lebanese singing sensation, Nancy Ajram, is testament to its commitment to growing brand affinity in the Middle East.
The company also intensified its sponsorship activities with leading sports organizations such asAC Milan and Arsenal becoming the official Mobile Partner and supplier of the communications solutions for the Premier League Football Clubs. Within the Middle east Huawei also stepped up as the leading sponsor of the Huawei 5th GCC National Teams Under 23 Football Championship and as a supporting partner of the popular Al Roudan Football Tournament 2013. Huawei has also sponsored the Twister Duo aerobatic team at last year’s popular Al Ain Aerobatic Airshow, one of the region’s most widely anticipated aerobatic events held in Al Ain.
As it moves into the last quarter of 2014, Huawei Consumer BG will continue to commit to the development of the 4G LTE market, designing and developing innovative technologies for its range of consumer devices.