The world’sleading HVAC show brings its expertise to Saudi Arabia

4202Dubai, UAE – 29thOctober, 2014:Mostra Convegno Expocomfort (MCE) the world’s leading biennial exhibition dedicated to residential and industrial installations, airconditioning and renewable energy will launch its first event in the Kingdom - MCE Saudi in Riyadh in May 2015. The event will provide unrivalled opportunities in the HVAC (heating, ventilating, and air conditioning) systems market andMCE Saudi 2015 will take place from 4th to 6th of May 2015 atthe Riyadh International Convention & Exhibition Center(RICEC).

MCE is coming to Saudi Arabia after celebrating its 39th edition in 2014 when MCE Italy hosted more than 2,000 exhibitors and welcomed over 155,000 visitors from 147 countries. In 2015, this world-leading event will showcase the latest technologies and innovations for water and energy efficiency in one of the fastest-growing markets in the Middle East.

Massimiliano Pierini, Exhibition Director of the Mostra Convegno Expocomfort Italy, said: “MCE Saudi is the only platform to network to local, regional and international HVAC industry leaders and decision makers. It is also a great platform for knowledge sharing withthe latest technologies and strong educational content to be brought by leading international experts. MCE Saudi is an excellent opportunity for exhibitors to launch and bring new products to the region and, position their products and servicesat a highly focused event”.

Commenting on the launchMadame Haya Al Sunaidi, the Chairwoman of Reed Sunaidi Exhibitions,added:“We have planned to launch MCE SAUDI with the aim of offering to all exhibitors a valuable opportunity to market themselves locally, increase their customer portfolio, expand their business relationships and understand local requirements in the 3rd biggest HVAC market in the world”.

The Riyadh Development Authority has approved a large SR 278 billion plan that includes major new housing projects and transport developments. Investment expectations are due to exceed US$ 294 billion by 2018, with 63% expected to be invested in infrastructure, 22% on residential and 15% on the non-residential building sectors. The HVAC market is predicted to grow to around US$ 1.4 billion in 2015, up from US$ 1 billion in 2011.The demand for high level technical skills and knowledge is growing fastest in the field of renewable energy, ventilation, airconditioning and sanitary hot water, especially in the residential construction industry aimed at improving environmental comfort and energy efficiency.

Saudi Arabiais the largest of the 6 GCC countries with a population that is expected to reach 37 million by 2020, with a rate of urbanisation that over the past decade has grown steadily reaching 83%.Economic growth and urbanisation will support the development of the housing market with total housing stock expected to reach 7 million units by 2020.

The construction industry is one of the focal pointsof the country’s economic development which is why the timing of MCE Saudi 2015 comes at a highly opportune time for the HVAC sector.

MCE Saudi 2015 is organised in partnership with Reed Sunaidi Exhibitions – a successful joint venture between the world’s largest international exhibition organiser Reed Exhibitions and highly-experienced Saudi organiser Sunaidi Expo, a subsidiary of the Al Fadl Group of Companies in Saudi Arabia. The combination of Reed’s global reach and Sunaidi’s unrivalled local knowledge and experience represent the perfect partnership.



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