TANG encourages 100 days of family mealtime through a region wide campaign

Campaign’s scope to reach out to families in the GCC and encourage family mealtimes

Over 100 prizes to be won in 100 days

Family getaway and makeovers as grand prizes

Entries can be made by logging onto www.100luncheswithtang.com

4198–TANG, the popular powdered fruit-flavored beverage from Mondelēz International (formerly Kraft Foods), today announced the start of a region-wide campaign titled 100 LUNCHES WITH TANG encouraging family mealtime and togetherness in the region. Tang is inviting consumers to post photos of their lunch meal tables, every day for 100 days on #100LUNCHESWITHTANG.

The campaign invites mothers to participate by capturing photos of their unique lunch tables accompanied with Tang by posting them on www.100luncheswithtang.com and earning five points for each submission.

The weekly and monthly winners will be chosen based on the number of entries submitted, with a minimum of two and eight submissions to be done to qualify for the weekly and monthly prizes respectively thereby permitting single winning chances only. The top ten participants with maximum number of weekly and monthly submissions will enter a draw to win valuable prizes ranging from Tang goodie hampers to Digital cameras and lavish family brunches.

A leader board present on-site, will monitor the number of submissions for each entrant. The top three entrants with the highest number of submissions throughout the contest will walk away with grand prizes of family getaways and dining room makeovers.

“We aim to execute meaningful campaigns for the community. With this campaign introduced for the first time by TANG along with a legacy of social initiatives, we are going one step further to encourage our consumers to indulge in family mealtimes and togetherness, said Mr. Vishal Tikku, Area Director for Mondelēz International in the Middle East. I am pleased to announce this initiative from TANG that instills and encourages mothers to pride in their culture of family mealtime occasions and revere the close knit social ethos of Arabia.”

Commencing today, the campaign will last 100 days and span the GCC region. Send in your pictures of family mealtimes on www.100luncheswithtang.com to win valuable prizes from Tang Arabia. Participation is open till 16th January 2015, as the 100th day of the campaign.



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