PlayZone™ to Bring Next Generation Mobile Gaming to Middle East

4201PlayZone , a global mobile social gaming service, today announced its gaming services to bring advanced mobile social gaming to the Middle East, one of the most socially-engaged and highest smartphone penetrated regions in the world. PlayZone™ is a leading-edge social game store will launch to nearly 200 million mobile subscribers in the Middle East and North Africa region starting with the Kingdom of Saudi Arabia (Saudi Arabia) and United Arab Emirates (UAE) with rollout to more countries coming in the near future. The service also offers regional game developers a never-before unified access to 1 billion+ smart phones worldwide to distribute and monetize their games through PlayZone ecosystem.

Smartphone adoption in the Middle East is growing at an exponential rate. According to Nielson, UAE ranks #1 globally for smartphone penetration, with 85% penetration among UAE nationals. UAE is closely followed by #3 ranked Saudi Arabia, with 67% of the population 16 years and older owning smartphones. Smartphone ownership among Saudi Arabian youth (15 years and younger) is even higher at 73%. And with a large youth population, Saudi Arabia will remain a key smartphone usage market for years to come.

For game developers, PlayZone offers a massive new global distribution channel to monetize games. PlayPhone’s SDK enables secure direct carrier billing and maximum social game discovery capabilities. Social features include game recommendations, friend invites, leaderboards, achievements and brags, providing extreme virality and maximum revenue potential

PlayZone features newest gaming platform update, providing the most advanced mobile social gaming features on the market today. Gamers are typically just one tap or one swipe away from their most desired actions, delivering what is ultimately a more immersive gaming experience. For example, gamers are able to see what friends are playing; download the game if they don’t already have it; and challenge them – all with one tap.

PlayZone’s game stores enable customers of all carriers to discover, download and play a wide variety of the latest popular games with friends from around the world in a single app. The platform offers secure direct carrier billing and is personalized to each player’s gaming habits and their friends’ habits, enabling instant connections to play and share favorite games together.

“Mobily is thrilled to partner with PlayZone to bring an unparalleled mobile social gaming experience to Middle Eastern gamers” said Khalid Al Kaf, CEO of Mobily. “We are constantly looking for ways to enhance our customer experience, so offering the world’s most popular games with never-before social features to an already social-engaged user base”.

“Not only does PlayZone offer Mobily a real stake in the mobile gaming business, it allows PlayPhone to expand to the Middle East,” said Anders Evju, CMO of Playphone during Playzone launch event in Dubai. “This is the perfect audience to take advantage of our newest social gaming experience.”


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