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Saudi Media Forum discusses the challenges and presents solutions for media issues

4190Anelitist groupof local and international experts in the field of media, participates in the Saudi Media Forum 2014 by presenting worksheets that discuss media contemporary issues, and among these experts Dr. JavadMutaga, General- Secretary of Asia Broadcasting Union (ABU), and Professor SalahuddinMaaoui, General Director of the Arab States Broadcasting Union (ASBU), and Mr. FahadAl-Sikeet, Executive Director of Rotana, and Mr. Ali Jaber, Director of MBC group.

The President of the General Authority for Audiovisual Media, Dr. RiadNajm, explained in a press statement that the forum will discuss the future challenges and opportunities in the media industry, pointing out that the Commission attaches great importance to participating in the forum, and makes it among the priorities of its annual action plan because of its impact on the progress and evolution of media.

Dr. Najm indicated that the forum aims to create a platform for decision-makers in the Saudi media sector, and for the exchange of ideas and strategies to face future challenges. The forum will discuss the current developments in various media, with presenting the latest technologies in the field.

He also pointed out to the impact of social media,and said that digital media is growing in influence and effectiveness, increasingly and unprecedented, and said that these default means have become a real force thatcan’t be underestimated, pointing to the acceptance it obtains from various age groups, especially youth categorywhich is most affected.

Dr.Najm added that the Forum will address the role of Saudi women in the media to encourage their participation and contribution, stressing that Saudi women play an important role in the media industry.

In the same context, His Excellency confirmed the completion of preparations for the conduct of Saudi Arabia Media Awards arbitration in November, and that target figures and companies that had exceptionalachievements in the past 12 months, so as to stimulate the creative talents to develop media work and provide new and innovative ideas that serve the media industry, explaining that a committee of specialists in this industry will evaluatethe participants within special criteria such as “the best Arabic Anchor ” and “best English Anchor” and “best Anchor in another language”, in addition to “the best production of Arabic content” as well as the award for innovation inonlineTV broadcast, and for excellence in broadcast engineering and in advertising, as well as “the best innovation in media” and “the best innovation in the field of technology”, In addition to”excellence in media for men and for women”, and other Award for contribution to excellence in the growth of media in the kingdom, as well as an award for “the media figure of the year”.

All these criteria have been formulatedto evaluate fairly each of the award categories, and the winners will be announced and honored on November 25.

At the end of his statement, His Excellency called on all media to benefit from the outputs of this forumwhich is organized by the General Authority for audiovisual media and supported by the Arab States Broadcasting Union and Asia Broadcasting Union, and will be held in Jeddah at Hilton hotel, in the twenty-sixth of November, lasting for two days.

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