ROTANA ANNOUNCES ITS EXPANSION PLANS AND PREPARES TO OPEN SIX NEW HOTELS IN RIYADH, JEDDAH, KHOBAR, AND DAMMAM

4194To be located in Riyadh, Jeddah,Al-Khobar and Dammam, the hotels will include four under the Centro Hotels by Rotana brand, Rotana’slifestyle affordablehotel brand. The new hotels are a key part of Rotana’s expansion and development plans for the Saudi market and other the markets in the region.

Commenting, Mr. Omer Kaddouri, Chief Executive Officer of Rotana Hotel Management, said: “Rotana will work to promote the concept of economy hotels, a relatively new concept in the kingdom and which will offer guests a wonderful stay experience at convenient prices while still providing them with the highest standards of hospitality.”

“The announcement of Rotana’s expansion planscomes as we approach the opening of the “RoshRayhann Hotel by Rotana” in Riyadh during the first quarter of 2015,” said Mr. Kaddouri. “One of ourmain developmental priorities is choosingan appropriate strategic location, and we are pleased to say that the “Rosh Rayhann Hotel by Rotana” will be located in Olaya Street next to many of Riyadh’s most popular shopping centers and business districts,” he added.

“Designed in accordance with the high standards of other Rotana hotels, this new addition to Rotana’s portfolio of properties in Saudi Arabia will include world class facilities that will meet the evolving needs of the modern traveller”

Mr. Kaddouri went on to say: “Rotana’s expansion plans will add a significant number of new hotel rooms to the Kingdom’s hospitality sector before the end of 2017 and will provide more than 1500 jobs for Saudi youth in the hospitality sector, thisaffirms Rotana’s commitment to training Saudi cadres to enable them to join the this thriving sector and enjoy a work environment that stimulates creativity, innovation and excellence.”

A specialized report issued recently about the hospitality industry in the GCC countries expectsthe sector to achieve an annual growth rate of 9.5%, bringing the size of the industry to USD 35.9 billion by 2018, compared with USD 22.8 billion 2013. Theoccupancy rate is expected to reach between 68-74% between 2013 and 2018.

The report considers that Saudi Arabia will remain the region’s largest market in terms of revenue, especially in light of the stability of oil prices and continued government spending, particularly on the infrastructure for development projects and diversifying the economy.

In this regard, Mr. Kaddouri pointed out that Rotana’s expansion plans coincide with the significant growth of the sector and the company’s vision to be an essential part of this growth and contribute effectively to meet the growing demand for products and hotel projects in the Saudi market. He also explained that training and equipping Saudi cadre is in line with the government’s priority for the development of the hospitality sector and supporting it with qualified local cadres.

Rotana currently manages more than 100 hotels in the Middle East, Africa South Asia and Eastern Europe, with an aggressive expansion plan for the future. The company opened its first hotel in Makkah, Saudi Arabia, Marwa Rayhaan by Rotana, in a superb location in the front line of “Abraj Al-Bait” adjacent to the Grand Mosque. Following its initial success, the hotel has recently completely renovated its rooms and facilities, as well as offering new menus with multiple options at Al-Bait Restaurant and Hala Cafe.

In addition, as part of its marketing strategy, Marwa Rayhaan by Rotana has launched several special offers for its guests, including the “Weekend Escape” offer, which includesroom accommodation, and complimentarylunch and breakfastat the Diyafa restaurant, which offers a breakfast, lunch and dinner buffet, as well as other special packages during weekdays and for long-stay guests.




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