World-leading professional hair colour brandGoldwell ushers in new era in colouring

4177Madi International, oneof the leading distributors of internationally reputed professional beauty brands across the entire Middle East,has reinforced that Goldwell, the world’s top hair care brand which was introduced in the UAEin June 2014, has taken hair colouring to a totally new level.

Goldwell, is a complete professional brand portfolio represented by TopChic - the world’s leading permanent hair color and a wide range of hair treatments such as Kerasilk (The first one of its kind hair treatment which practically rocks the market with its unique technology), and DualSenses (the ultimate solution for all hair problems), and many more products that are brought to the market from the biggest research and development laboratories in the world of hair care industry located in Germany.

Hair colouring is one of the fastest growing industries, especially in hair care sector, with customers always on the lookout for the latest trends in hair colour from across the globe, and Goldwell has always taken centre stage with its revolutionary colouring solutions.

Sixty patents and more than 40 years of continual innovation have made Goldwell Hair Color the most intelligent color system for professionals. TopChic, the permemant hair color from Goldwell offers a mix of 125 shades, comes with the unique Depot Can system – a major breakthrough in colour oxidation and a distinct advantage compared to other hair colour brands available in the tube technology.

“The world-class Goldwell hair colour is designed to suit various hair coloring needs in the UAE. Madi International is renowned to bring world-class innovation to the region, and this launch is part of the efforts to cap the success with a truly innovative product,” said Mr. AbdulMajidMadi , CEO of Madi International Group.

Madi added: “The launch of Goldwell in UAE is part of Madi International’s commitment to bring world-class brands to its clientele in the region. The move also reinforces Goldwell’s reputation as the best hair care brand and colour solution in the market offering excellence and innovation.”

Innovative technologies and tools that support professionals prepare and condition the hair with TopChic depot can deliver optimal color results every time, for each unique style. It offers 100% accuracy in the mixing ratio between the colour and lotion (Peroxide), as opposed to 80%-90% accuracy with tubes. As a result of this, TopChicis simple to use and five times quicker than the tube in terms of colour application.

TopChic Lotion (peroxide), with its patented formula, has a unique technology too and its IntraLipid™ technology sustainability replenishes lipids inside the hair which improves hair structure, keeps it protected and ensures perfect hair coloring results and long-lasting shine.

In addition to TopChic, Colorance from Goldwell is the first semi-permanent colour with IntraLipid Technology that repairs the hair. It doesn’t only protect the hair but even repairs the structure. The healthier the hair the more beautiful and shiny the colour result will be.

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