Olay Campaign Encourages Women to Embrace their Best Beautiful

4175Olay unveils its newest global advertising campaign, the first of a series starringOlay Global Brand Ambassador, actress Katie Holmes. In partnership with Saatchi & Saatchi New York, the new Your Best Beautiful creative featuresRegenerist and other Olayproducts, as Holmes encourages women around the world to never settle and be their best beautiful– in theirlives and their skincare.

“We’re thrilled to have Katie Holmes help us inspirewomen to realize their best beautiful in the new creative,” says Leigh Radford, Vice President Global Skincare and Olay Franchise Leader. “Katie – a confident, modern woman – represents Olay and the voice of women worldwide who never settle in skincare.”

Directed by American film director Bennett Miller (Moneyball, Capote, and the highly anticipated Foxcatcher), the advertisingfeatures Holmes’personal reflections, calling upon women to embrace what makes them uniquely beautiful andlive up to the woman they see in the mirror.“Being your best beautiful,that’s what Never Settle means,” says Holmes.

Acclaimed fashion and celebrity photographer Tom Munro captured the print creative, showcasingHolmes in a succession of intriguing still photos focusing on her inner confidence andbeautiful, radiant skin.

The Your Best Beautifulcampaign starring Katie Holmes will roll outacross multiple channels including social and digital media, print, television and in-store displaysbeginning in mid-October, 2014 in North America and Europe and January in Asia.




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