GEMS Education and Mashreq Bank launch Mobile App Development Challenge

440GEMS Education and Mashreq have launched the “Mashreq-GEMS Mobile App Development Challenge 2014.” Charged with the task of educating Corporate and Investment Banking Customers on the benefits of online banking, students will create working, interactive applications featuring games and simulations.

Last week GEMS students from across the UAE attended an ‘Innovation in Banking’ workshop held at GEMS Modern Academy, where students learned about Mashreq’s Integrated Corporate and Investment Banking Online platform - mashreqMatrix - from Mashreq executives. This was followed by an ‘Innovation and User Experience’ training delivered by Christine Nasserghodsi, Director of Innovation and Entrepreneurship at GEMS Wellington International School.

Mohamed Khalifa, a Year 11 student at GEMS Wellington International School, said “It’s an opportunity to apply my programming hobby to a real life situation. This will enhance my knowledge and understanding of programming and business. I am also committed to winning the competition!”

Students have been given one week during which to develop and submit a concept pitch for their app and will submit a working app prototype to Mashreq by October 27th. Winners will be announced at the GEMS Global Entrepreneurship Week Awards ceremony on November 30th. GEMS Global Entrepreneurship Week 2014 will run from November 16th-20th and will feature local and global competitions, workshops, panels, and guest speakers, and Mashreq is the lead event sponsor.

Alan Marshall, Group Director of Standards for GEMS Education said, “The collaboration between Mashreq and GEMS allows students to learn first-hand about innovation in industry and contribute their ideas and skills to effect change. We strongly encourage our students to participate in this exciting project and thank Mashreq for their support with this project.”

Julio Armando De Quesada, Executive Vice President and Group Head of Corporate and Investment Banking, Mashreq, who had first mooted the idea for this unique competition, said, “Mashreq has always been at the forefront of banking innovation and customer-centricity and takes its CSR role very seriously. I was impressed with the innovative ideas presented by the GEMS students and wanted to see how we could channelize their energy and creativity into a live project at our Bank. GEMS Education, being a valued customer of our Bank, liked the idea and worked with our Global Transaction Services (GTS) team as partners to make this possible. I am pleased that the promise I had made to the students has been translated into reality with the launch of this Challenge. I am pleased to note the interest and enthusiasm that this has evoked among the students and wish them a great learning experience and success.”

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