Jaguar takes over iconic London locations to launch new Jaguar XE

4162Jaguar held two special events in London to mark the unveiling of the new Jaguar XE. A true driver’s car, the new model is one that redefines the concept of the mid-size sports saloon.

The first event featured a world reveal of the Jaguar XE S Derivative at the Earls Court show, and the second comprised a live performance on a floating stage in the River Thames for 200 VIP guests by popular British singer and songwriter, Emeli Sandé. Sandé performed a new exhilarating track as part of the advertising campaign launched by Jaguar across various social media platforms in commemoration of the unveiling of the Jaguar XE model.

Jaguar successfully brought levels of innovation never seen before in this segment - with its lightweight construction expertise and sophisticated chassis technology, in addition to the new family of Ingenium engines - all designed, engineered and manufactured in the United Kingdom.

Built around an all-new, aluminium-intensive architecture, the Jaguar XE combines thrilling performance; agile handling; and precise, responsive steering; with outstanding levels of refinement and fuel efficiency.






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