LG’s World Largest Outdoor Advertising Billboard

4145The joint efforts of three entities had lead to a record-breaking achievement. The Guinness World Records had honored LG, JCDecaux and King Khaled International Airport – Riyadh (KKIA) with a Guinness World Record Award for an unprecedented achievement that took place in the Kingdom of Saudi Arabia. The three entities contributed to the construction - in just 3 months - of an incredibly huge outdoor advertising structure - measuring 250m x 12m, with a total surface area of 3,000m2.

Strategically positioned to the side of Riyadh airport’s Access Road where the average reach attains 100% of the airport’s passengers, the landmark JCDecaux structure enabled LG not only to showcase its new LG G3 advertising campaign, but also to express its own brand identity. The campaign started on July 16, 2014.

Commenting on this event, Mr. Deuk Soo Ahn, President of LG Electronics Saudi Arabia said: “LG is very proud to be part of an initiative that leads to international acclaim and being part of the Guinness Book of World Records is an incredible result. This is part of what makes our product one to beat. Branding at KKIA is a major part of our media mix and we believe this activation reflects how seriously we view the Saudi market.

On the same occasion, Mr. David Bourg CEO of JCDecaux also declared: “The realization of this project is a remarkable achievement for our team based in the Kingdom of Saudi Arabia. An efficient and well-coordinated execution allowed us to give life to this fascinating advertising opportunity in just 6 month. This clearly demonstrates JCDecaux’s commitment to add value to our partners and to enhance the passenger experience through creativity, innovation and perfect execution.”

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