JCDecaux ATA, LG and King Khaled International Airport (”KKIA”) sets Guinness World Record for world’s largest outdoor advertising billboard

4132JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that its subsidiary JCDecaux ATA, together with LG Electronics and KKIA, has been awarded a Guinness World Record for creating the world’s largest outdoor advertising billboard at Riyadh’s King Khaled International Airport in Saudi Arabia.

The advertising structure took over three months to complete (12,000 hours) and measures 250 x 12 meters, with a total surface area of 3,000m2. LG’s advertising artwork was installed in only 7 days.

This landmark JCDecaux structure is strategically positioned on Riyadh Airport’s Access Road and enables LG to showcase the new LG G3 smartphone to 100% of the airport’s passengers, whilst communicating the brand’s identity.

King Khaled International Airport is the airport of the Kingdom’s capital, Riyadh. It was the third-busiest airport in the Middle East last year in terms of total passengers and is expected to handle almost 20 million passengers in 2014.

Mr. Deuk Soo Ahn, President of LG Electronics Saudi Arabia, said: “LG is very proud to be part of a fantastic initiative that will be recognized internationally through the Guinness Book of World Records. This is part of what makes our product one to beat. Branding at KKIA is a major part of our media mix and this activation reflects how seriously we view the Saudi market.”

David Bourg, Chairman of JCDecaux ATA and CEO JCDecaux Middle East, said: “This project is a remarkable achievement for our team in the Kingdom of Saudi Arabia. By working in partnership with King Khaled International Airport, we were able to launch this exciting new advertising opportunity in just 3 months. This efficient and well-coordinated initiative benefited from JCDecaux’s expertise to overcome a number of technical challenges. It also underlines our commitment to adding value for our partners and enhancing the passenger experience through creativity, innovation and seamless implementation.”



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