World’s Top Interior Brands Confirm Participation at Decofair 2014

- International exhibitors eager to tap into Saudi Arabia’s $784 bn construction market

438Decofair 2014, Saudi Arabia’s only premium international furniture and interior design show, has announced its strongest global representation to date, with top international interior design brands confirming their participation. The sixth edition of the show will be taking place from 10th - 13th November 2014 at the Jeddah Centre for Forums & Events.

Saudi Arabia is home to the largest and fastest-growing construction market in the Middle East as well as housing the biggest population in the GCC – Saudi’s furniture demand is expected to grow by 14% to 2017, with current furniture imports valued at $2.2 billion . Decofair, the longest-established event of its kind in the Kingdom is best placed to cater to this growing demand, bringing together premium products and services from around the world and connecting them with Saudi Arabia’s top industry professionals and interior design buyers.

Testament to Decofair’s growing importance and influence in the Saudi interior design industry, over 20 countries will be represented at this year’s show, a substantial increase on last year’s international presence. Confirmed international brands and country pavilions include exhibitors from the UK, Italy, Spain, Portugal, Germany, Switzerland, Austria, Turkey, the UAE, Egypt and Malaysia. Leading US-based design association IIDA are also delighted to continue their support for Decofair as Strategic Design & Knowledge Partner.

World-renowned international brands looking to capitalise on the unrivalled exposure the show offers to the Kingdom’s buoyant market include Vondom (Spain), Fatboy, Scavolini, DG Mosaic, Asdi Italian Chair District (Italy), Dogtas (Turkey), Jotun, Hansgrohe, Jacuzzi, Art Ceram, Swarovski, Gautier, Volga Linen and William Garvey Bespoke Furniture among others.

Naomi Barton, International Sales & Marketing Director, Reed Sunaidi Exhibitions, commented: “We are delighted to see so many international brands coming back to the show, as well as welcoming many brands who confirming their participation for the first time. Decofair is now widely-recognised as the most credible and influential interior design show in Saudi Arabia, and our sixth edition is even more focused on connecting exhibitors with the growing business design community in the Kingdom.”

Decofair is set to offer local, regional and international design suppliers, manufacturers and service providers unparalleled business development and networking opportunities under a unique business matching programme via the Decofair 2014 Hosted Buyer Programme. The Programme is a priority business service that matches a buyer’s sourcing requirements with exhibitor products and services.

Over 13,000 visitors including architects, designers, specifiers, consultants, contractors, distributors, hospitality professionals and high net-worth individuals from the Kingdom are expected to attend Decofair 2014, looking to source mid to high-end interior and exterior products and suppliers for their residential, commercial, hospitality and retail projects.

After a successful launch in 2013, Decofair Discussions will once again return to this year’s show to provide visitors with educational open-floor seminars, workshops and inspirational talks from world-renowned experts and design professionals, who will provide access to knowledge about best practices as well as the latest trends and innovations in the design industry.

Additionally, this year’s Decofair Student Design Display will offer students from the Kingdom, for the second year running, the opportunity to display their most creative work to an international audience of industry professionals celebrating, supporting and nurturing Saudi Arabia’s best young design talent.

Decofair covers the interior design industry from A to Z, and provides exhibitors with the opportunity to showcase their products and services. The show covers nine key sectors: Furniture, Furnishings, Flooring, Accessories, Lighting, Textiles and Soft Furnishings, Outdoor Furniture, Kitchen and Bathroom Products and Design and Architectural Services.

Organised by Reed Sunaidi Exhibitions, a joint venture between the world’s largest event company Reed Exhibitions—a co-organiser of global design show Maison et Objet—and Sunaidi Expo, a division of Alfadl Group, Decofair 2014 is open to trade and consumer visitors.

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