Mahmoudia Motors aligns sales strategy with Jaguar Land Rover 2020 Vision

422Abdimajid Haithar, General Manager of Mahmoudia Motors - the sole and official dealer of the Jaguar and Land Rover brands in Jordan - was chosen as part of a select group of CEOs and GMs to participate in Jaguar Land Rover’s pilot program for its dealership principals. The program is designed to support Jaguar Land Rover’s efforts in aligning global dealership operations to its vision for the year 2020.

The intensive four-day training provided participants with advanced macro management insights to boost dealership performance in both local and international markets, allowing their respective sales and business strategies to support Jaguar Land Rover’s goals in 2020 and beyond. The program also included an exclusive dinner with Dr. Ralf Speth, CEO of Jaguar Land Rover, giving participants the opportunity to discuss firsthand the UK’s largest premium automotive manufacturer’s ambitions for the next five years.

“Exciting things are in store for Jaguar Land Rover in the MENA region as plans for setting up factories in every continent, including the Arabian Peninsula, begin to mature,” said Haithar. “As the soleJaguar and Land Rover dealer in Jordan, Mahmoudia Motors will be actively supporting the brands’ market growth. The high-level training we received during the dealership principals program will help us continue to build on Jaguar Land Rover’s legacy of providing experiences customers love for life through great products and outstanding service. I anticipate great things ahead for the Jordanian and regional markets, and for Mahmoudia Motors’ customers in particular.”



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