Samsung brings the Arabic language to life in the digital age

4196Samsung Electronics Co., Ltd., has launched a campaign to raise awareness of the beauty of the Arabic language and the ways in which technology can enable rather than hinder written Arabic communication.

Biqalam Arabi – literally translated as By an Arabic Pen – is a campaign that calls attention to the inherent beauty of the Arabic language. The increasing use of technology and online content has been viewed as an inhibitor for written Arabic, with many utilizing the phonetic form commonly referred to as Arabizi to communicate in the digital age. Samsung technology is committed to playing an active role in helping to facilitate the Arabic written word, whether for business, pleasure or education.

The Samsung Note Series that includes (GALAXY Note 3, GALAXY Note PRO and GALAXY Note 10.1)  delivers an Arabic handwriting recognition feature, with the S-Pen, which easily transcribes the written Arabic word to the user’s device. This unique Direct Input feature allows users to easily enter text via any Note application without having to install additional software or configure settings. To encourage consumers to express and share their thoughts on the Arabic language and celebrate its beauty through poignant quotes or phrases, a dedicated website (www.samsung.com/biqalamarabi) has been created for the BiqalamArabi campaign. Those utilizing the Twitter hashtag #BiqalamArabi will also have their comments streamed on the site.

“Arabic was once the source of cultural pride for the region, bolstering civilizations across centuries.  The language is often described as the most deep and flexible means with which to express our emotions and thoughts, with so many synonyms that can used to describe specific things or situations. The latest Samsung Galaxy Note Series aims to support this and bring the Arabic written word to life, giving users reasons to continue creating and sharing Arabic content,” Mr. Fadi Abu Shamat, head of Retail & Corporate marketing at Samsung electronics Levant commented.

The latest range of Galaxy Note Series all come with the unique built in Direct Input Arabic Recognition technology, which configures seamlessly with other applications, meaning users can comment on social media, write notes or emails in Arabic script, quickly and easily using the Note Series S-Pen.


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