Montblanc Launches Extreme Collection in Florence

4139On July 9th 2014, Montblanc hosted an exclusive dinner at the historic Palazzo Vecchio in the centre of Florence, Italy, for the launch of Montblanc Extreme: a collection of leather goods designed to successfully withstand the demands of man’s daily urban adventures. Pushing the boundaries of technical innovation to achieve new heights in durability and performance, Montblanc has created innovative high-performance leather, delivering abrasion resistance, water repellence and heat resistance.

Montblanc Global Brand Ambassador Hugh Jackman was among the international VIP guests invited by Montblanc International CEO Jérôme Lambert to discover the new collection crafted in Montblanc’s Pelleteria in Florence: a new generation of leather accessories tailored for urban adventurers, functional pieces to carry them through their every day life. Artisans from the Montblanc Pelleteria interacted with guests, demonstrating the skills and craftsmanship required to create the fine leather pieces.

During an aperitivo style cocktail in the mediaeval vaults of the grand palace, situated in the historical centre of the Italian leather trade, guests enjoyed a horse cavalcade featuring elaborate acrobatics, perilous stunts and the outstanding horsemanship of a skilled a rider dressed in a black tuxedo, mirroring Extreme leather’s unique attributes. Just like these impressive horses, trained for complete endurance, agility and control, Extreme is designed to deliver outstanding performance and durability in all conditions, always with the utmost elegance.

The Florentine gala dinner was held in the spectacular Salone dei Cinquecento with its imposing Renaissance frescoes, with guests surrounded by specially commissioned screens displaying the elements that the new leather collection was created to withstand including fire, water and earth.

Building a bridge between a long tradition of fine craftsmanship and Montblanc’s constant quest for innovation, the Extreme collection masterfully blends leather manufacturing processes in use since 1926 when Montblanc opened up its first leather workshop in Germany, and new techniques pioneered at the Montblanc Pelleteria in Florence. A unique dressing and finishing technique ‘made in Germany’ uses cutting-edge technology to provide every piece with additional protection against the elements.

Technical prowess is combined with distinctive design delivering a contemporary yet timeless carbon look for every modern adventurer ready to face the extreme elements of the urban outdoors and to embrace his true spirit of adventure.

The Extreme collection features a single gusset briefcase, document case, messenger bag, rucksack, tote bag, envelope bag, North South bag, and clutch bag, as well as passport and business card holders, iPad, tablet and mobile device covers. It will be available in Montblanc boutiques and Point of Sales worldwide from September 2014.

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