Canon Middle East appoints Creative Force to expand professional video business in Iraq

471Canon Middle East, a leader in imaging solutions, has appointed Creative Force to expand it Professional Video business in Iraq. Focused on the broadcast and production industry, the collaboration is part of Canon’s strategy of diversification into new business domains such as professional cinematography and pro-video.

In Iraq, the number of radio and TV stations has increased rapidly since 2003 and, according to a BBC report, up to 97% of homes have a satellite dish and there are more than 30 Iraq-facing satellite networks. With the rise of the broadcast sector, Canon’s partnership with Creative Force will concentrate on cinematography and professional video equipment with multipurpose technology that can be utilized across several platforms.

Creative Force has over 20 years of experience in designing media system integrations to meet and exceed customer expectations. The company offers a variety of high quality production and postproduction services for promotional, corporate and educational films as well as TV commercials, music videos and documentaries. Their expertise in equipment brands allows them to advise customers such as broadcasters, production houses and videographers on the best technology solutions to meet their specialized filming needs.

Anurag Agrawal, Canon Middle East Managing Director, said: “Having Creative Force on board as a Canon Authorized Partner in Iraq is a great asset in expanding our professional video business due to their strong local presence and familiarity with the customers which will bring Canon technology closer to the market. This partnership is another strategic step for Canon towards achieving the diversity strategy set at our partner conference.”

Hendrik Verbrugghe, Marketing Director , Canon Middle East said: “With the rise of media activity in Iraq, Creative Force will highlight key opportunities for Canon in the entire country. Creative Force’s team of production experts will now be able to offer their in-depth knowledge about the latest Canon technologies to production houses and broadcasters so as to create a maximum visual impact for their viewers.”

Fariborz Kamrani, Managing Director, Creative Force: “The broadcast and production industries in Iraq are growing with a lot of content being produced locally by both national and international companies. Our collaboration with Canon Middle East will ensure that videographers in Iraq will have access to top of the line professional video equipment to be used in their projects. At Creative Force, we recognize the talent and potential available in the country and we are committed in providing the high quality media system integrations needed for the industry to grow even further.”

Canon’s range of professional videography cameras includes the C Series which is used by both independent and Hollywood filmmakers for cinematography purposes. The XA and XF Series are ideal for broadcasting companies and often utilized to capture live events or documentaries. Among the models is the XF 300, Canon’s first Professional file-based HD Video Camera. It allows versatile file-based recording and direct to readily available CF Cards that create an easy integration into the standardized workflows needed in broadcast. All cameras are designed through feedback from professional camera operators in order to create the ultimate mobile tool that maintains an excellent balance between operation and weight.





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