OMEGA initiates “Time for the Planet” in Indonesia

4254OMEGA is proud to announce its involvement in “Time for the Planet“, an initiative that includes two environmental conservation projects on Tanakeke Island and in Bahoi in Indonesia. In partnership with Yann Arthus-Bertrand and the GoodPlanet Foundation, the brand is taking steps to protect our oceans and underwater ecosystems and to help the people that rely on them the most by funding two three-year projects focused on educating the local communities, managing the regions’ natural heritage and creating protected marine areas.

In 2012, OMEGA produced an award-winning documentary titled Planet Ocean. The 90-minute film was directed by Yann Arthus-Bertrand and Michael Pitiot and, after making its debut at the Rio+20 Earth Summit, it was shown to audiences at exclusive OMEGA-hosted events all around the world, including a special screening at the United Nations in New York. In addition to these viewings, public Planet Ocean exhibitions were set up in four major cities in order to share with a wider audience the beauty of our oceans, the dangers they face and what we can all do to help save them.

Now OMEGA has begun the next step in its environmental conservation endeavours by taking action.

“When OMEGA asked me how it could be involved [in Indonesia], GoodPlanet and I were overjoyed because it meant our project would go ahead and that we could put into practice what we had planned to do,” Yann Arthus-Bertrand says of OMEGA’s involvement in “Time for the Planet”.

President of OMEGA Stephen Urquhart described the importance of the project, saying, “We are proud to be a part of these remarkable projects and to have supported a film that shows how we can all help contribute to the health of the oceans, the source of all life on Earth.”

Tanakeke Island

The project on Indonesia’s Tanakeke Island is based on advancing scientific knowledge and teaching the local population, including the younger generation, how to protect its natural resources. Following the aquaculture boom in the 1990s, Tanakeke Island lost 70% of its mangroves, greatly reducing the local biodiversity. Using a participative community approach, OMEGA and GoodPlanet aim to help regenerate the ecosystem and guide the community toward autonomous sustainable management of its island and its coastline.


Centred on respecting biodiversity, the three-year project in Bahoi, Indonesia encourages the protection of the coastal village’s ecosystems by creating a network of Marine Protected Areas that, in time, will be managed by the communities themselves. The goal of this project in the Northern Sulawesi region is to develop eco-tourism and to increase awareness among community members of the importance of their natural resources and how to live sustainably.

OMEGA and the GoodPlanet Foundation

In 2011, OMEGA formed a partnership with the GoodPlanet Foundation and its founder, Yann Arthus-Bertrand. Together, the environmental organization and OMEGA help raise awareness of environmental issues, encourage sustainable development and promote the idea that the health of our planet is a responsibility shared by everyone on Earth.

The OMEGA Seamaster Planet Ocean 600M GoodPlanet GMT

“Time for the Planet” is made possible with the help of the OMEGA Seamaster Planet Ocean 600M GoodPlanet GMT. The brand has committed a portion of the proceeds from sales of this timepiece to funding the projects in Indonesia. This wristwatch features a bold blue lacquered dial and a bright orange GMT scale on the bezel ring along with a central GMT hand that makes it possible to track two separate time zones, ideal for the frequent traveller who enjoys taking in the beauty of oceans, lakes and rivers first-hand. It is powered by the OMEGA Co-Axial calibre 8605.

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