Categorized | Media & Marketing

ASDA’A Burson-Marsteller brings US-based digital and design agency, Proof Integrated Communications, to Middle East

4158ASDA’A Burson-Marsteller, the Middle East’s leading public relations consultancy, has further strengthened its service offering with the launch of Proof Integrated Communications, the US-based digital and design agency.

Headquartered in New York with offices in Washington DC, Chicago, Pittsburg, Los Angeles, Dallas, Boston, the opening of the Dubai office marks its first outside the US. Proof brings a global dimension to the creative execution of ideas and content. Proof’s international clients include Intel, Ford, AIG, Travel Nevada, Hormel, HP and Telefonica.

Proof Dubai has already secured several accounts since its inception, including Abu Dhabi Financial Group, Ithmar Capital, GEMS, RP Group and Crescent Enterprises. The firm also manages social media projects for Ford, Evian, LinkedIn Middle East and Dubai Electricity and Water Authority (DEWA), among others.

Sunil John, Chief Executive Officer of ASDA’A Burson-Marsteller and Proof Integrated Communications, said: “The media landscape is changing around us, and so are the expectations and requirements of our clients. As a constantly evolving firm that introduces industry-defining practices, ASDA’A Burson-Marsteller is now taking the lead by further broadening our services to include design, digital and social.”

The launch of Proof follows months after ASDA’A Burson-Marsteller established the first Middle East office of Penn Schoen Berland (PSB), the global market research firm and electoral pollster famous for advising President Bill Clinton and the former UK Prime Minister Tony Blair on winning election campaigns.

The Proof team in Dubai is led by Rahul Kalia, a veteran communications professional. The team of creative professionals includes Creative Directors, Dan K and Binoy John. Dan is the specialist for branding while Binoy’s forte is digital projects and marketing collateral. Tarek El Moukachar will lead Proof’s social media projects.

Undertaking full-fledged digital campaigns, Proof creates content and manages all social media platforms such as Facebook, Twitter, Foursquare, Instagram and LinkedIn, among others. The firm provides analytics and reporting across all digital platforms in addition to search engine optimisation and search engine marketing. It also designs and executes websites, mobile apps and social media platforms.



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