HP World 2014: Redefining the Future of Enterprise Computing

4247HP hosted its premier client event, which gives organizations an opportunity to discover the latest innovations and technology solutions across cloud, mobility and security that have the power to revolutionize how businesses operate and strengthen communities in the Middle East.

Held on 27 May at Madinat Jumeirah, attendees heard from industry thought leaders, attended interactive sessions, participated in specialized training, and networked with peers and HP executives.

The event focused on the shift in the Middle East technology market including Big Data, Cloud, Mobility and Security that have added new challenges for CIOs to meet client, partner and employee expectations, while aligning IT and enterprise goals. These shifts require a New Style of IT that offers deep integration of solutions to help organizations achieve simplicity, agility, speed and lower costs while improving people’s lives.

“HP World is the one-stop Middle East event which enables organizations to understand how to accelerate their transition to a New Style of IT,” said Eyad Shihabi, managing director, HP Middle East “The event shows how HP continues to convert our deep culture of innovation into game-changing solutions and services that help organizations and consumers embrace this new era of computing.”

“We are delighted to have Ahmad Bin Byat, CEO of Dubai Holding, deliver a keynote on Dubai’s vision for the new century, including the emirate’s smart government initiatives, and fostering innovation at all levels of government. Dubai Holding actively supports Dubai’s efforts to remain a forward thinking hub of evolution and innovation.”

Commenting on his participation at HP world 2014 event, Ahmad Bin Byat said: “Dubai has seen rapid developments over the past few years in its mission to nurture a new reality and a better quality of life for its visitors, residents and citizens. Technology will continue to play an important role in delivering this vision. I also believe that in this competitive global environment, the cities that will thrive are the ones that can achieve economic, social, and environmental sustainability — and this can only be done through driving technological advancement.”

The New Style of IT, which HP sees as a transformational shift bridging the consumer and enterprise experience, has almost unprecedented reach and impact in the Middle East. Every generation has had an industry that changed the fabric of society, and over the last 40 years, IT has been that defining industry. It has changed not just business processes and personal productivity, but the very way people communicate and collaborate.

For customers, while this New Style of IT promises great opportunity, it also comes with great challenge. Customers are looking for help from trusted advisors to understand how they navigate this brave new world. They need comprehensive solutions that solve their toughest business problems, not just a set of disparate IT assets.

HP believes innovation is critical to providing customers with the solutions they need in this era. Solving tough, complex problems demands fresh thinking and diverse perspectives. HP’s strategy is to bring together wide-ranging experts across borders, industries, and institutions, collaborating to explore the root causes of key challenges and pioneer solutions that can be scaled in the Middle East and globally.

Sponsors for HP World were premium sponsor Intel, platinum sponsor VMware, and gold sponsors Citrix and SAP.

HP World 2014 is a one-day conference and exhibition, with keynote sessions, panel discussions, workshops and multiple networking opportunities. Further information on the event is available at hpworldme.com.

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