Kadalys launches anti-ageing banana-based cosmetic in BEAUTYWORLD DUBAI 2014

4232SHB SAS of France is a highly innovative company specialising in natural cosmetic products incorporating the unique anti-ageing benefits of Banana tree active ingredients into a proven formula. The company, based in Martinique and Paris, will showcase its KADALYS skincare brand as part of the French Pavilion organised by UBIFRANCE – the French Agency for International Business Development - from May 27th to 29th, 2014. Kadalys is seeking distributors in Middle East.

SHB SAS is a French-based company specialising in cosmetics that was created by Shirley Billot in 2011. SHB SAS runs operations in Martinique (in the French West Indies) and in Paris (in mainland France). The company specialises in researching and developing new active ingredients inspired by Creole medicine, the traditional medicine of the Caribbean region. SHB SAS has acquired particular expertise in the beauty benefits of active ingredients extracted from the banana tree.

SHB SAS launched Kadalys®, the first cosmetic brand to use anti-ageing Banana Tree benefit. Referred to as Kadali in Sanskrit, the ancient Indian language, the banana tree is, in the Hindu tradition, an embodiment of Lakshmi, the goddess of beauty. This giant tropical plant, known as the Tree of a Thousand Uses, holds a special place in the traditional medicine of tropical and sub-tropical countries. Thus, banana tree has long been known for its healing and soothing properties.

After two years of R&D, Kadalys has created two unique, oily active ingredients, which concentrate the extraordinary antioxidant and anti-ageing properties found in green and yellow bananas that grow in the Caribbean region. Kadalys explains that MUSACTIF® fights against signs of ageing by stimulating the skin’s natural mechanisms with clinically proven results: the cosmetic product elaborated by Kadalys boosts the production of collagen by 136% and increases the person’s epidermal thickness, points out company founder Shirley Billot. MUSACTIF® is 100% natural and has been certified organic by ECOCERT.

All Kadalys’s anti-ageing skincare have clinically proven results: Anti-ageing, Repair, Firmness, Perfection, Radiance, Revitalisation, Moisturization.

Since its launch in September 2012, Kadalys has enjoyed considerable coverage in the French media. The company won two awards in September 2013. Firstly, the quality of Kadalys’ products was recognised as part of the Victoire de la Beauté Awards, which are the most prestigious French prize in the field of cosmetic products. Kadalys submitted three different products — Musaclean peel, Green Banana nutritive oil and Musalis serum — to the 70-strong jury in 2013. After rigorous tests, all three won the prestigious award, which is regarded as a guarantee of a product’s effectiveness across the industry. Kadalys’ cosmetic products were praised for their texture, perfume and efficacy.

Secondly, Kadalys’ products won two prizes at COSMEETING Paris, which focuses on the most promising brands and stages a competition that is highly valued by industry players and specialists. The COSMEETING awards stem from the recognition that is afforded by a demanding jury going by the highest standards — a jury made up of international prescribers on the look-out for new talents and innovative concepts.

Each year, at COSMEETING, brands are singled out that meet stringent criteria in terms of innovation, originality and novelty. In 2013, Kadalys won two Beauty Challenger Awards: the Press Favourite Award and the Emerging Brand Award.



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