Samsung launches its latest innovations in the field of home appliances

4189Samsung Electronics Co. Ltd., a global leader in technology and electronics, alongside with United Matbouli Group, have launched in the Saudi markets their latest inventions in the sector of home electronic appliances namely: (RH9000) Food Showcase Refrigerator and (WW9000) Blue Crystal Washing Machine with its new technology in a big ceremony that was attended by a select group of Samsung and United Matbouli Group senior officials along with a group of senior traders and representatives of the media in the Kingdom of Saudi Arabia.

Referring the new devices, JaeCheon Park, GM, Samsung Electronics KSA, said: “Samsung usually puts unique products in the market, and the household appliances that we are launching this year are very unique in concept. The design of the new “Blue Crystal” washing machine allows its owner to place it anywhere in the household because it is very quiet and can be considered as an elegant decorative item, as well as the Food Showcase Refrigerator that will add to the home elegance and facilitate the process of arranging foods and accessing them, and thus Samsung has given through its two distinctive products, new solutions for the family in the Kingdom of Saudi Arabia.”

Engineer Adnan Matbouli, CEO of United Matbouli Group, said: “We are proud of the fruitful partnership with Samsung. And as Samsung provides its consumers with the best and latest technologies, we promise to do our best to ensure the success of Samsung devices in the Kingdom of Saudi Arabia through our points of sale that are spread across the Kingdom or through the continuous improvement of our after-sales services “.

The (RH9000) Food Showcase Refrigerator is characterized by quickly and easily accessing the on-the-go items as well as arranging them, which spares the trouble of searching for any type of food needed in the fridge. The biggest beneficiary of this innovation is the housewife, as the refrigerator grants her many new facilities, being designed with innovative dual door; the exterior Showcase offers instant access to drinks and condiments and makes it accessible and in plain view to all members of the family, while the InnerCase allows for practical storage of fresh food items.

As for the (WW9000) Blue Crystal Washing Machine with ‘Ecobubble’ technology, it has been created by Samsung with in mind the troubles of the working women to find the time needed to finish their household chores. However, through the provision of Wi-Fi technology (connecting wirelessly), women can now adjust remotely the (WW9000) Blue Crystal Washing Machine through their mobile phone while they are out of home.

The WW900 is characterized by a unique and fashionable design, especially the elegant and comfortable door and the large and practical washing drum, as well as the advanced technology system including remote control and touch-screen technology and sensors design, which makes it convenient to be placed in any part of the house.

Samsung has integrated its latest invention in (WW9000) Blue Crystal washing machine, i.e. the smart Sensing Load Function which automatically assesses the weight of the laundry load and adjusts the setting accordingly without the need for guidance from the housewife.


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