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SUN & SAND SPORTS ANNOUNCES RETAIL PARTNERSHIP WITH MANCHESTER CITY FOOTBALL CLUB

4148Ahead of tonight’s friendly match between Al Ain and Manchester City the region’s leading sports retailer Sun & Sand Sports has today announced a strategic retail and wholesale partnership with Manchester City Football Club.

The partnership with the 2013/14 Barclays Premier League Champions , who on Sunday reclaimed their second Premiership title in three seasons, includes City Stores and dedicated Manchester City concession spaces within selected Sun & Sand Sports stores throughout the UAE.

Mohammad A Baker, Gulf Marketing Group Deputy Chairman, commented, “Football is very close to the heart of consumers in the Middle East. With the fantastic Premier League victory for Manchester City and the visit of the team this week, we were proud to bring the fans closer to the action by welcoming Samir Nasri, Matija Nastasic and Stevan Jovetic to our Marina Mall store on Tuesday”.

Baker continued, “Sun & Sand Sports would like to congratulate Manchester City Football Club, His Highness Sheikh Mansour bin Zayed Al Nahyan, the management team of Manchester City Football Club, the players, and the supporters and fans. Sun & Sand Sports looks forward to a long standing relationship with Manchester City Football Club”.

On behalf of Manchester City Football Club Tom Glick, Chief Commercial Officer commented, “We are looking forward to a strong partnership with Sun & Sand Sports to operate City Stores and create Manchester City concession areas across the Sun & Sand Sports store network. The Club was also delighted to welcome so many fans to the Sun & Sand Sports store, Marina Mall, on Tuesday to meet some of the players and to see the Barclays Premier League and Capital One Cup trophies”.

The partnership is part of Sun & Sand Sports’ wider strategic plan which includes the completion of 43 new store openings across the GCC during its current financial year, marking its most significant annual expansion to date and bringing its regional portfolio to more than 200 stores. The expansion will include the launch of 14 new Sun & Sand Sports stores during the 2013-2014 financial year in addition to six Sun & Sand Sports KIDS stores.



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