What a beautiful accomplishment: UAE tops world record in beauty spending

4141Beauty and personal care sales in the Middle East and Africa have crossed the $24 billion mark as power and influence in the industry increasing shifts toward the region, with the UAE at the forefront.

According to Euromonitor International, the UAE had the highest per capita spend in beauty and personal care in the Middle East and Africa (MEA). In fragrances alone, people in the UAE spent $156 each, on average, during 2013 – the third highest mark in the world.

Euromonitor International senior regional consultant Dr Iyad Hijjawi disclosed the figures during a news conference in Dubai on Wednesday, which also announced the 2014 edition of Beautyworld Middle East.

Fragrances were at the top of MEA beauty and personal care sales in 2013, accounting for 19 per cent ($4.6 billion) of the total. Hair care followed with a 17 per cent share and $4.1 billion in sales. Colour cosmetics and skin care were the next largest product segments in the region — with each making up 13 per cent of industry sales at $3.1 billion apiece.

The MEA region was second only to Latin America as the fastest growing global market for beauty and personal care products over the past six years, Hijjawi said. With annual sales expected to exceed $30 billion by the end of 2018, the region continues to forge ahead as one of the new growth frontiers for personal care and beauty products, he added.

The growth is matched by that of Beautyworld Middle East, the largest international trade fair for beauty products, hair, fragrances, and well-being in the Middle East.

Being held between May 27 and 29 at the Dubai International Convention and Exhibition Centre, the three-day event has grown 24 per cent this year, and is set to welcome more than 1,300 exhibitors from 52 countries eager to tap into the lucrative MEA market. “The Middle East and Africa region has evolved as one of the most influential global markets for beauty and personal care,” said Ahmed Pauwels, CEO of Epoc Messe Frankfurt, organisers of Beautyworld Middle East, at the event’s official press conference on Wednesday.

“The significant power shift in the beauty sector toward emerging markets is still on track, and this region is at the forefront of big spenders on beauty and personal care products.”

Now in its 19th edition, Beautyworld Middle East 2014 brings together a huge range of international and regional exhibitors, representing leading global brands in one of the world’s most dynamic marketplaces. The showpiece event will feature exhibitors from Lithuania and Peru for the first time, while country pavilions for Singapore, Ireland, South Africa, and Malaysia will also make their debut.Beautyworld Middle East 2014 focuses on the five integral show elements: Cosmetics & Skincare; Fragrance; Machinery, Packaging and Raw Materials; Professional Equipment and Spa; and Hair, Nails & Accessories.

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