Saudi tourism sector targeting SAR 42.75 Billion revenue in 2014

446A study by ‘PhoCus Wright,’ a global travel market research firm, has revealed that the steady growth of Saudi Arabia’s travel market has given the country the confidence in expecting an increase in revenue from SAR 38.25 billion in 2012 to SAR 42.75 billion in 2014. The report further stated that the tourism understructure of the Kingdom will be able to accommodate this increase, especially in light of the various projects being developed in the country by the government and private sectors.

Along with the government expansions within the travel and tourism industry, a distinguished landmark stood out in Makkah to welcome its visitors and support the expected increase in tourists. Anjum Hotel which will open its doors in June 2014 is the first and largest hotel within the Jabal Al Ka’aba project, offering 1,743 rooms and suites, along with a wide range of hospitality services at par with the international standards.

Anjum Hotel will reflect a new concept in the Saudi Arabian hospitality industry by presenting a perfect combination of Hijazi genuine hospitality and true spirituality. The high-profile hotel will offer an arrival experience that is second to none in the Holy City of Makkah, with a beautifully

landscaped piazza instantly affording you the warmest of welcomes. In addition to offering air-conditioned private access direct to the Holy Haram, linking directly to the new gate of King Abdullah, Custodian of the two Holy Mosques.

Youssef Abdul Latif Jameel, Chairman, ALJREIC, said: “As we are expecting healthy growth in 2014 within the travel and tourism industry in the Kingdom of Saudi Arabia — we as the lead developers of the Anjum Hotel and the Jabal Ka’aba project — have decided to contribute with full strength to the expected increase of more than 15 million tourists coming to the Kingdom throughout 2014. Our facility will actively support and contribute to the growth of the Saudi tourism so that the industry progresses to the next level of development. We are participating once again at the 2014 edition of the Arabian Travel Market under the umbrella of the Saudi Commission for Travel and Antiquities, in order to explore fresh opportunities and generate new business leads as well as share our experience with the key players of the industry.”

The Hotel also offers a space to unwind through public areas situated on the lobby and mezzanine floors which has a total of 3,000 sq meters of lounging and various food and beverage outlets; In addition to easy access from its piazza and reception desk to all rooms, via 26 direct elevators. And lastly Anjum Hotel has a choice of four restaurants and lounges, where Karam and Joud restuarants alone are set to welcome up to 3,500 guests and serve a wide variety of international and authentic cuisine, prepared by multi-national professional catering team. The 2 restaurants are prepared to serve Iftar and Sohour to all hotel guests.

“We will continue to serve Saudi Arabia’s travel and tourism industry and contribute to its expansion with a primary vision to make the Kingdom one of the top tourism destinations in the Middle East and the Arab countries. We will also ensure that the country emerges as a leading tourism destination on the world travel map for both leisure and religious travel,” concluded Jameel.

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