444Rocco Forte Hotels has produced record revenue from the Middle East into its eleven luxury hotels in Europe during the past year.

The Rocco Forte Hotel’s most important markets in the region this year have been Kingdom of Saudi Arabia, United Arab Emirates, Kuwait, and Qatar. The four Rocco Forte hotels with the most business from the Middle East were The Charles Hotel (Munich), Hotel de Russie (Rome), Hotel Savoy (Florence), and Brown’s Hotel (London).

Commenting on the result, Sir Rocco Forte, Chairman & Chief Executive of the company said:

“This strong performance is the result of the commitment we have made to the region through our sales work over the years and the strengthening of the sales team in the last year. I am also very grateful for the support we have received from the travel trade over the years.”

“Over the last year, we have also worked on a refinement of our brand positioning to communicate what sets us apart from the competition. I believe that our personalised approach will particularly appeal to our guests in the Middle East through service delivery focussed on their individual needs as well as placing a strong emphasis on family values, delivered by our family business.”

With the Middle Eastern market in mind, Rocco Forte Hotels has recently concentrated on the development of additional suites throughout the portfolio. Our Hotel de Rome in Berlin has launched the largest suite spanning over 450 sq metres with five bedrooms, four of which are inter-connecting, dining room, study, salon and 25 metre-long terrace overlooking the city.

This follows the recent unveiling of the 10,700 sq meter Czar’s Suite at Hotel Astoria in St Petersburg as part of a multi-million pound refurbishment which has also seen the bedrooms enlarged.

The La Repubblica Suite at the Hotel Savoy has also been extended to produce a 105sq metre suite overlooking the main square at the heart of the city.

Richard Power, Communications Director comments:

“Demand for suites has always been strong from the Middle East and the current trend is for larger suites where guests are looking for more than just a room to sleep in but for somewhere to live while in their chosen hotels.

These new suites and other refurbishment projects have been completed under the supervision of Olga Polizzi, the company’s Deputy Chairman and Director of Building & Design.

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