Volvo Trucks Middle East gears up for a successful 2014

4225Volvo Trucks Middle East is looking forward to a year of growth with a projected 20 percent increase on deliveries across the Middle East region in 2014. The news follows a successful first quarter during which a 13 percent increase in forecasted deliveries was recorded across its 13 active Middle East markets. This follows just months after the Swedish premium truck manufacturer launched three new, top-of-the-range models in the biggest truck launch ever held in the region.

Volvo Trucks unveiled its new FH, FM and FMX models during a spectacular experiential event held at Yas Marina Circuit, Abu Dhabi, in January. Together with the brand’s on-going best-seller, the FH, the new models constitute the most significant development in the truck world for a generation, delivering the most advanced safety, efficient and performance oriented features currently available in the global truck market.

With the new range, Volvo Trucks has set a solid foundation for continued growth throughout 2014, with all three models set to make a significant contribution to the company’s overall performance in the Middle East this year. In particular, Volvo Trucks’ dedicated construction model the FMX, is tipped to help the brand dominate the construction segment with a robust exterior and revolutionary new design features built for operating in the toughest working conditions on earth.

Lars-Erik Forsbergh, President of Volvo Trucks for the Middle East, said: “The ongoing development of the Middle East truck market makes it a key focus for Volvo Trucks, and we intend to build on this great start to the year to reach our goals. The new FH, FM and FMX models will help us to do that as they offer the highest possible standards of reliability, handling, timesaving features, fuel-efficiency, safety and driver comfort to our Middle East customers.

“This new range of trucks is the most advanced the world has seen, and has allowed us to introduce an assortment of innovative features to the market, all with a clear purpose: to help improve truck productivity and durability, and consequently customer profitability, while making life safer and more enjoyable for the driver.”

The new range features a totally redesigned cab, both inside and out, with improved seating position, increased usable window area and an innovative rear-view mirror design. Ground-breaking features include Volvo Dynamic Steering, which delivers exceptional handling – very similar to a car – in all operating conditions, as well as intelligent I-Shift gearbox technology and the option of having the air suspension in addition to the traditional mechanical one

The Volvo FH has been Volvo Trucks’ flagship model for almost 20 years, accounting for more than 60% of total global sales, with the latest model already setting the world alight, having been named International Truck of the Year 2014.

The new Volvo FM provides all-round capabilities and has been flagged the best truck in its class on the market. Taking reliability and productivity to the extreme, it is designed to provide the perfect platform for bodybuilders to customise it for any job.

Rounding off the trio of newcomers, the even more robust Volvo FMX construction truck is loaded with new features that benefit haulers as well as drivers.



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