Taiwan’s premium brand LUXGEN arrives with vehicles delivering unparalleled advanced technology and convenience features

4151LUXGEN, Taiwan’s premium automotive brand, has arrived in the UAE with it’s range which includes SUV and MPV, offering unparalleled technological and convenience features.

Represented in the UAE by Western Auto, part of ETA Ascon Star Group, LUXGEN vehicles are stylish and modern, representing an unrivaled value proposition. LUXGEN vehicles are equipped with premium safety and convenience technologies such as LDWS+ (Lane Departure Warning System), Side View+ (Blind Spot monitoring), Night Vision+ (night vision camera), Eagle View+ (a 360-degree surround view camera), iKey+ (smart keyless entry) and THINK+ (the sophisticated infotainment system equipped with multimedia, navigation, phone and diagnostic funtions). LUXGEN SUV range starts from just AED 115,000 for the LUXGEN7 SUV M/L + version and tops out at AED 129,000 for the LUXGEN7 SUV P/L version. The LUXGEN7 MPV M/L, meanwhile, starts at just AED 105,000 while the range-topping LUXGEN7 MPV P/L+ version goes for AED 119,000. An all-new sedan will be added to the line-up the third quarter of 2014.

The centrepiece of the finely crafted, comfortable and spacious cabin is LUXGEN’s advanced THINK+ infotainment system that integrates all the important multimedia, communication and vehicle setting and information data into a one hi-res and slick display. It allows you to control all your digital audio devices, hands-free Bluetooth telephony as well as displays real time vehicle status reports and warnings. It also feature voice activated controls which are fully configurable for a greater level of personalization.

The brand’s unique ‘Wings of Intelligence’ design language is combined with human-centric ergonomic engineering to create an ingeniously advanced but user friendly cockpit which packs high-contrast instrument panel, intelligent anti-theft seat and many other advanced designs and features. The exterior styling is clean and elegant and the body is based on a HRSS (High-Rigidity Safety Structure) that dissipates energy away from the occupants in the case of a collision, therefore keeping them safe.

A highly advanced 2.2-litre turbocharged engine powers both the SUV as well as the MPV. The engine is unique because while it delivers the power of a bigger six-cylinder engine, it returns the fuel economy of a smaller four-cylinder unit.

The engine is mated to a 5-speed automatic transmission from Japanese specialists Aisin and delivers imperceptible shifts for smooth unruffled progress.

“No other vehicle in the market balances style and substance as well as a Luxgen. LUXGEN is a brand for the thinking man and is aimed at people who appreciate unique product offerings incorporating advanced technology.” Says Mr Jeffrey Chen ,GM-Internation Business Department Luxgen Motors

“All LUXGEN vehicles boast premium fit and finish, with use of high quality materials. We are pleased to be associated with such a premium quality car brand in the region” adds Mr Mr A. J. Kamal, CEO – Western Auto .

Mr PMA Mohamed , GM ,Dealerships – Western Auto says, “We have confidence in the high potential of the brand in the UAE market, and for the brand’s drive to grow in UAE, not only selling high-quality and innovative cars, but also introducing highest standards of work and providing our customers with more flexibility and comfort.”

For added peace of mind, every LUXGEN vehicle comes with a 3 year / 100,000 kilometre warranty and can be serviced through a wide range of Cars service center network across Dubai, Abu Dhabi, Al Ain, Fujairah and Ras Al-Khaimah.

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