Categorized | Entertainment & Culture

Bring on the matrimonial spirit! International Wedding Exhibition makes it to Riyadh

4160The 13th International Wedding Exhibition 2014, which was opened with the support of Princess Lateefa bint Abdulaziz at Nayyara Banqueting, Conferences and Exhibition Center in Riyadh, is considered the biggest family gathering in the field of weddings and fashion as it involves more than 80 companies around the world. It showcases the latest trends, innovations and developments in the bridal world.

Jihad Selim, MD of Nayyara, said, “The idea of the exhibition is to add and attract everything new and useful to the Kingdom as well as bring all the visitor’s needs and their desires.”

He added: “The exhibition is keen on inventing innovation every year and they are starting to prepare for this carnival as soon as they finish the exhibition. The concept of wedding parties in Saudi Arabia has surpassed the traditional form and that those who are going to marry have eagerness to know everything new in this field, the preparation of weddings has existed distinctively in the Kingdom.”

Referring to the competition in work market, he said: “It is a good thing, especially if it is transparent and carrying new ideas to the Saudi market.”

Saudi Weddings 2014, is the perfect one-stop wedding festival for future weds to see, touch, hear, compare wedding jewelry, dresses, cosmetics and fragrances according to the latest trends.

The four-day festival offers every single need of the bride from fashion to jewelry and photography, beauty and fitness to hair styles and cosmetics, perfumery and body care to beauty salons and wellness spa equipment, hygiene products and toiletries to beauty and crystal embellished accessories, floral and designed stages to wedding cakes and wedding halls, and from honeymoon destinations to tour operators and limousine services, and many other areas of interests are featuring in the show.

Saudi Arabia’s wedding sector is a multibillion-dollar industry growing at 20 percent per annum. It is one of the most affluent markets in the world where traditional weddings are of great importance and where no expense is spared.

According to a report, Saudi bridal market has recorded over 2 million marriages during 2012, of which Makkah region itself accounts for around 450,000 marriage contracts.

The family festival also represents an exciting experience for people who want to learn about the vast array of local and international products and services that would take days to discover in showrooms and shopping malls.

The show primarily attracts young brides-to-be, their families, women, and the affluent expatriate community who are keen to source their wedding requirements.


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