Try before you buy at GITEX Shopper Spring 2014

54With technology developing more rapidly than ever before and consumers being presented with overwhelming choices in terms of products and gadgets, the new Experience Zones at GITEX Shopper Spring 2014 promise calm, cool and peace of mind for shoppers. A first for the region’s biggest consumer IT and electronics show which runs from 23 - 26 April at the Dubai World Trade Centre (DWTC), the new zones enable visitors to test the latest products, compare performance and options.

The Experience Zones, set up by leading brands including Lenovo, Nokia, Samsung and Toshiba, will be staffed by product experts to give visitors the latest information, tips and advice on what products best suit their needs, to help them make informed decisions before bagging a bargain at the show.

GITEX Shopper Spring also brings exclusive show offers on more than 30,000 different products, bundled deals and launches of the latest technology products under one roof, giving savvy shoppers more choice, more convenience and an unrivalled shopping experience.

“GITEX Shopper remains the perfect place to find the latest technology products at the best possible prices, and our exhibitors are planning exceptional deals, new product launches and experience zones that really take the show to a new level,” Trixie LohMirmand, Senior Vice President, Dubai World Trade Centre (DWTC), organiser of GITEX Shopper Spring. “The new experience zones will help shoppers to learn about the latest products and offer advice on what’s best and why.”

Speaking on GITEX Shopper, Head of Corporate Marketing, Samsung, Mr. Marco Vocale commented, “We look forward to welcoming consumers to our stand at GITEX Shopper, where we will be showcasing our latest range of products on the market, including the world’s largest Ultra High-Definition TV and the latest Galaxy smart phone, the S5. The bi-yearly event offers consumers the best steals on the market, that they will not want to miss at the region’s largest and most important technology event.”

Toshiba, a world-leading manufacturer of advanced electronics will present its latest products and services and offer exciting promotions, including special discounts and giveaways. The products displayed will include the newest range of Toshiba notebooks including the Satellite C, Satellite L, Satellite P series, and KIRA™ which deliver ultra-high resolution and powerful performance in a lightweight design. Toshiba will also introduce its latest business solutions, the Toshiba Cloud Client Manager (TCCM) and the Toshiba Smart Client Manager 2.0 (TSCM 2.0); both systems that have a set of advanced and comprehensive tools to empower IT administrators to manage end-point devices quickly, securely and efficiently.

“GITEX Shopper is an ideal platform to engage with our core customers and highlight the latest and innovative technology of Toshiba. We aim to bring an exciting and value-added shopping experience to all our customers,” said Santosh Varghese, General Manager of Digital Products and Services, Toshiba Gulf FZE.

Nokia will showcase a full line-up of its latest products, including the Nokia Lumia 1520, a 6-inch smartphone that gives consumers the best elements of a smartphone and a tablet, and the Nokia X, a new device giving consumers a perfect introduction to the world of Android apps, coupled with signature Nokia experiences and the most popular Microsoft services.

Vithesh Reddy, General Manager of Nokia Lower Gulf, said; “This year at GITEX Shopper Spring we will showcase our ever-growing product family - Asha, Lumia and also the recently-launched Nokia X. Our participation at the show will help us achieve our goal of connecting billions of people around the world, by offering consumers amazing offers and promotions that will be hard to resist.”

Lenovo, one of the world’s leading personal technology companies, producing innovative PCs and mobile internet devices, will showcase its latest smartphones, PCs and tablets at the show including Vibe Z, Vibe X, Yoga 2 Pro, A370, Flex 14, Yoga Tablet and Miix 2.

“GITEX Shopper Spring is a great platform for customers to experience our latest PC Plus innovations, including PCs, tablets and smartphones. This year is all about multimode devices that adapt to customers’ needs and with devices such as the Yoga, Yoga Tablet and Flex, Lenovo is a leader in this space. Lenovo received positive feedback from customers last GITEX Shopper and with this year’s wider portfolio and more attractive bundles, we are confident our show’s offering will exceed customers’ expectations,” said Mohammed Hilili, Lenovo Gulf General Manager.

Millions of dirhams worth in prizes will also be up for grabs with promotions, raffles and giveaways, and a Limited Edition Honda Accord to be won every day of the show.

Dubai World Trade Centre boasts its own dedicated Metro station just steps away from the door to the show, to offer ultra-convenient access.

GITEX Shopper Spring 2014 will take place from 23 -26 April and will open from 11:00am – 11:00pm every day.

Tickets are priced at AED15/- per person and are available at the venue and at select Emarat outlets. Entry is free for children under the age of five.

For the latest GITEX Shopper information, please visit, follow us on Twitter.

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