Mauritius Sets Sight on Saudi Arabia’s Outbound Travellers

4105Emirates and Mauritius Tourism Promotion Authority (MTPA) are anticipating a surge in interest in the Indian Ocean Island from Saudi Arabia’s outbound tourism sector – following the resounding success of the recently concluded road shows that were held to promote the destination across key Middle East markets.

The collaborated promotion campaign aims to promote Mauritius’s many leisure attractions among the Kingdom’s increasing number of outbound travellers. According to a country report by Euromonitor International, the number of outbound trips in the Kingdom is expected to increase annually by 14%, with outbound spending expected to grow by 6% by 2017.

The recent deployment of an Emirates A380 to Mauritius enables the airlines to cater to the surge in demand and interest in the destination following the recent promotional initiatives. Further, the constant rise in the Kingdom’s Annual Disposable Income confirms that are strategic approach is set in the right direction, one that places Mauritius at the forefront of international destinations that Saudi’s outbound travellers are most likely to prefer.

Emirates Holidays, the tour-operating arm of Emirates, offers a host of tailor-made vacation plans for families and leisure travellers interested in holidaying at the tropical island, besides the highly popular packages for honeymooners and spa enthusiasts. Full details can be found on www.emiratesholidays.com

The Kingdom’s Annual Disposable Income has increased by 8.4% over the last two years based on the demographic and economic indicators stated by Euromonitor International and is expected to continue to grow in the future – boosting both the airline’s and MTPA’s strategic plans to tap into KSA’s outbound tourism potential.

“Mauritius has a lot to offer for travellers looking to enjoy the tranquillity and beauty of the island. Besides being hugely popular with honeymooners, the dream destination also provides an enriching and rejuvenating experience for families. From sightseeing, family activities, entertainment, shopping and sports and leisure to breath-taking accommodations and enchanting resorts, Mauritius is that gorgeous retreat that everyone wants to escape to for holidays,” said Hon. Michael Sik Yuen, Minister of Tourism and Leisure for Mauritius.

“We are already witnessing a regular increase in trips to Mauritius and believe that by strongly focussing on KSA, these frequencies will increase further. Promoting Mauritius in KSA along with the recent introduction of our daily A380 service, is an opportunity that is set to generate concrete results and demonstrates the growing interest and demand for the destination,” said Sheikh Majid Al Mualla, Emirates’ Divisional Senior Vice President, Commercial Operations Centre.

“We believe that with our joint efforts, more visitors from the Kingdom will choose Mauritius for their international holiday trips and enjoy the multitude of leisure offerings that the Indian Ocean paradise has to offer,” Al Mualla added.

“The opportunity to boost KSA’s outbound trips to Mauritius is one that indicates enormous potential for the island’s tourism sector. Given the ever-growing number of international trips from KSA and the staggering increase in the Kingdom’s Annual Disposable Income, we are looking forward to capitalizing on this collaboration with Emirates and tour operators. We have already doubled our efforts in the Middle East market and this year we are anticipating the tourist arrivals to increase by 25%. By strengthening our campaigns in KSA, we are expecting this figure to go up even further,” said Dr. Karl Mootoosamy, Director of MTPA.



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