UFI take Open Seminar in Asia to India for first time

462Some 150 delegates from 14 countries and territories gathered in India for Asia’s most important event serving the region’s exhibition industry professionals. This is the 9th edition of the UFI Open Seminar in Asia and the first time it has been held in India. The seminar is being held in Bangalore and is being hosted by the Bangalore International Exhibition Centre (BIEC).

Paul Woodward, UFI’s Managing Director, stated, “India is one of the most dynamic, high-growth exhibition markets in Asia and the Bangalore International Exhibition Centre has long been a strong supporter of UFI. So we are very pleased to bring UFI’s most important Asian event to Bangalore this year.”

Anbu Varathan, CEO of the Bangalore International Exhibition Centre said, “BIEC is pleased to host the UFI Open Seminar in Asia 2014, which is the first UFI event in India. I am sure this will enable the global exhibition industry to look at India as the future destination for organising world class exhibitions. This will also boost industry initiatives on overall quality, customer happiness, technology and sustainability.”

Mark Cochrane, UFI Asia/Pacific Regional Manager, commented, “The exhibition market in India continues to grow at a rapid pace. According to UFI’s research, net space sold at trade fairs in India expanded by nearly 17% in the past five years. That is well ahead of the regional average of 13.6%. So it is no surprise that there is strong interest in India from UFI’s members across Asia and around the world. UFI already has more than 20 members in India and we anticipate that number will increase in the year ahead.”

UFI’s two-day seminar in Bangalore features an impressive line-up of speakers including industry veterans such as well-known industry consultant, Jochen Witt, R.E. Rogers’ Ravinder Sethi, UBM Asia’s Executive Vice President, Michael Duck and Adsale Exhibitions’ Founder and Chairman, Stanley Chu. All of the speakers in Bangalore are strongly positioned to offer insight and analysis on the future direction of the exhibition industry in Asia. Issues to be examined include the variety of

challenges facing venues, building a successful exhibition business in India, social media from an exhibitor’s point of view, taking a creative approach to launching new exhibitions and many more.

The programme also includes an opportunity for delegates to meet and network with some of India’s leading trade associations covering a wide range of industries. Also during the seminar, UFI will host a meeting of its Asia Pacific Chapter as well as a meeting of the UFI Associations’ Committee.

Key supporters of the Open Seminar in Asia are UFI’s Diamond Sponsors: the Global Experience Specialists (GES) and the Thailand Convention & Exhibition Bureau (TCEB). The Macao Trade and Investment Promotion Institute (IPIM) is the seminar’s gold sponsor, while R.E. Rogers India and LITMUS MEROFORM are silver sponsors in Bangalore.

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