Munch CEO named sixth best entrepreneur in KSA

450In its 2013 annual report titled “Leaders Inspiring A Kingdom in the Business World”, Forbes Middle East, the regional outlet for Forbes Magazine’s business and finance news, Ibrahim Al Shemimry landed in the sixth position for his work as a self-starter who brought Munch Bakery into a dynamic, high-impact venture.

The ranking is aimed at putting together a list of “individuals and visionary self-starters who have the power to initiate change and contribute to the Saudi Arabia of tomorrow.”

Al Shemimry exemplifies one such entrepreneur and leader who continues to inspire the Kingdom of Saudi Arabia, marking the Middle East as a globally competitive economy.

Commenting on the honor, Al Shemimry said: “The essence of being an entrepreneur is identifying a need and creating a solution. We are delighted by the success we had over the last six years in meeting those needs and we look forward to continuously provide an even wider range of confectionery items for our valued customers,” adding that “we have worked relentlessly to ensure growth while maintaining quality and freshness of each and every product.”

Al Shemimry was motivated by an unmet need in the market and set out to create a trendy, hip Western bakery for those who crave mouth-watering, delectable treats. In 2008, Munch Bakery was established and quickly differentiated itself from the competition through its top notch ingredients and rich flavors. Since then, in response to customer demand, Munch has expanded office space, opening five more branches with a state-of-the art factory, improving processes, while at the same time, continuing in research and development.

From a humble passion to bake ‘cupcakes’ and ‘cakes,’ Munch quickly progressed to a wider range of confectionery items, which include candies, tarts, cookies, muffins and macaroons. Most recently, Munch introduced beverages, such as flavored coffees, milkshakes, smoothies and ice tea, to penetrate a relevant category that compliments baked goods and confectionary. Its network of 6 branches in Jeddah and Riyadh is steadily growing, each with the same high quality standards, and with careful attention given to customer service.

Over 250 Munch employees proudly serve over 42,000 customers each month in a welcoming, cozy ambiance with aromas of freshly baked, mouth-watering delectable treats emanating throughout.

Munch’s spectacular flavors are sure to entice the taste buds of the sweet-delicacy enthusiasts. Rainbow, Tiramisu, Blue Velvet and Oreo-flavored cupcakes exemplify ‘good taste’ and innovation. But the brand does not only appeal to chocolate-lovers. Munch’s cupcakes come in a variety of flavors, from orange and strawberry to caramel and peanut butter.

Most recently, Munch introduced the classic French macaroon to their menu. Eighteen delightful flavors are available, including flavors unique to Munch, such as coconut, pistachio and hazelnut.

Producing on a commercial scale with advanced production lines, Munch is proud of their top-quality ingredients and specialized baking techniques which allow them to carry on their signature gourmet taste in every bite.



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