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Total unveils global airport branding strategy in Abu Dhabi

533Total’s new strategy to acquire high-visibility advertising placements at leading international airports has been launched in Abu Dhabi.

The Group has agreed a five-year partnership with Abu Dhabi Airports and JC Decaux covering the Emirate’s three civilian airports: Abu Dhabi International, Al Bateen Executive and Al Ain International.

Jacques-Emmanuel Saulnier, Total’s Senior Vice President for Corporate Communications, said the decision to initiate the airport media buying strategy in Abu Dhabi signalled the strength of the Group’s long-standing commitment to the Emirate.

The partnership will also unveil Total’s new global brand signature “Committed to Better Energy” in the UAE, as part of an integrated advertising campaign being deployed in around 20 countries by the end of the year.

“Our brand promise ‘Committed to Better Energy’ expresses the Group’s dedication to continuous improvement – and this dedication is particularly evident in Abu Dhabi and the UAE where Total has been present for 75 years,” said Saulnier.

“Entering international air traffic hubs such as Abu Dhabi allows us to reach our target audience of international business and policy decision makers, and achieves unprecedented exposure for our new brand signature.”

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