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4170Abdul Latif Jameel, the title sponsor of the Saudi Professional league is looking for the loudest fan during the Riyadh derby Al Nasr vs. Al Hilal match on 21st February 2014. Before entering the stadium, football fans from both teams are invited to get in to Toyota Land Cruiser and cheer for their team as loud as they can. Their shouts are measured by the Toyota Noisometer to decide the winners.

“We are happy to engage with fans during this important derby that might determine the inaugural Abdul Latif Jameel league championship. Bringing fans closer to the game they love was one of our key objectives for this year.” said Eng. Adel Ezzat, Managing Director of Marketing at Abdul Latif Jameel. “For this game alone we will have pitch display, fan give-aways, the gadget launcher, our famous Toyota remote control car, the giant football and the loud louder loudest activity.”

“When it comes to football in Saudi Arabia, there is no such thing as a silent fan – when they celebrate, the fans bring the game to life. The idea of the activity is to empower each team’s fans to out-cheer their rivals and while you may not have a league-winning football team, you could be the best and the loudest fans!”

“This activity takes football fans right to the heart of the game where they belong, so let’s see how loud you can cheer your team and become a football VIP for a day that you will never forget.” concluded Eng. Ezzat.

Throughout the season the Abdul Latif Jameel league will host continuous activities in collaboration with Toyota as Official Automotive Partner and Bab Rizq Jameel as Official Community Initiatives Partner.

Abdul Latif Jameel League brings fans outside of the stadium closer to the game by providing a digital platform and social networking pages featuring exclusive League news and unique insight including game, player and team analysis. In addition, Abdul Latif Jameel League offers fans the chance to win great prizes, including tickets to league games together with hospitality, signed merchandise and much more, plus free giveaways to heighten fan experiences.

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