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SABIC participating in Saudi Plastics & Petrochem 2014 Fair as Diamond sponsor

4135SABIC is participating as the Diamond sponsor in the 11th edition of the Saudi Plastics & Petrochem Fair, being held at the Riyadh International Convention & Exhibition Center from February 17 to 20.

SABIC has a strong presence at the event with a pavilion in which the company is showcasing its latest applications and technical solutions reflecting its new innovative products that cater to the building & construction and packaging sectors. It is showcasing its portfolio of polymers, elastomers, and specialty products which offer technical solutions to its customers in the transportation and automotive industry, besides its innovative applications catering to the healthcare and consumer products sector. These products, besides other exhibits at the show, constitute a step towards a more sustainable future.

SABIC will organize for its customers a number of lectures to be delivered by a specialized team from SABIC and representatives of the leading companies developing plastics production machines, to update the customers on the latest advancements in this industry.

Reflecting on SABIC’s journey towards achieving high levels of competitiveness in the petrochemical and plastics downstream industries by providing highly reliable innovative products for its customers worldwide, Mohamed Al-Mady, SABIC Vice Chairman and CEO, said that SABIC has succeeded in attaining a global position as a leading company that adopts technology to develop innovative industrial concepts in keeping with the trends in industry.

He added, “This is what we, as a global leader in petrochemicals, aspire for. By focusing on technology and innovation we are able to strengthen our relations with our customers. This is why we, at SABIC, are intent on having our research centers close to the markets, to understand customer needs and market demands. This gives us an advantage, helping us increase our competitiveness in markets around the world and enhance the Kingdom’s global position in petrochemicals and downstream industries.”

During the four days of the fair, SABIC is presenting its rich experience in the field of technology and innovation, especially with the launch of its latest research center in Riyadh, which is specialized in plastic application development. Mosaed Al-Ohali, Executive Vice President, Polymers Strategic Business Unit, remarked, “SABIC is working to link the concept of innovation with the development and diversification of the industrial sector by facilitating the transfer of technology, systems and products, as well as increasing manufacturing capacity to support job creation, and achieve a positive impact on the environmental, social and economic needs of the community.”

Al-Ohali added, “The new center’s role integrates with SABIC’s 17 other technology centers located inside and outside Saudi Arabia. It is equipped to be a leading center in building a knowledge-based economy and contributing effectively towards localizing technology in Saudi Arabia by strengthening cooperation between scientists and researchers at universities and end manufacturers in the plastics industry.”

SABIC considers its participation in the fair an important step in support of such regional events to attract stakeholders in the plastics sector from around the world, raise the efficiency of the sector, and enhance its ability to innovate and offer effective solutions to the end user.

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