437Meliá Hotels International signed an agreement to manage three new hotels under the Meliá Hotels & Resorts brand, to be developed in the tourist destination of Saidia Med, including a beach hotel, club hotel and luxury serviced apartments.

Meliá Hotels International has joined forces with SDS, a partnership between the major Moroccan group CDG and the Moroccan Tourism Development Fund.

Anasshouir Alami, Chairman of SDS explained that “Meliá has been chosen to operate the new luxury hotels due to its leadership and international experience in leisure travel, which will be key to the development and success of Saidia Med, and also its ability to diversify products to improve the segmentation and attractiveness of the destination.”

Meliá joins other international hotel brands signed up to the scheme, (GDC already owns over 8,000 existing beds and has more than 5,300 under development) and will add 736 new rooms to the destination portfolio.

The project consists of three very distinct hotels, all sharing the same “Meliá” brand attributes and standards of excellence, and all in the five-star category:

1) A Meliá “Beach Hotel” next to the beach in an exceptional location beside the golf course and with sea frontage, with 396 rooms, a Spa, Convention Centre, four restaurants and three bars, a kid’s club and a superb beach club. It’s estimated that the hotel will require an investment of MAD 440 million (€39 million) and will open in 2016.

2) A “Club Hotel” for families overlooking the golf course with 150 spacious rooms for family leisure for both Moroccan and international guests, especially focused on golf for adults and with play areas and pools for kids. It will open in 2016 after an investment estimated at MAD 200 million (€18 million).

3) Thirdly, Meliá luxury holiday apartments alongside the beach hotel – sharing its exceptional sea views, with 190 fully-equipped rooms to complete the range of Saidia Med accommodation options, requiring an investment of MAD 300 million (€27 million) and opening in 2017.

The Vice Chairman and CEO of Meliá Hotels International, Gabriel Escarrer, said: “Along with growing leisure travel, we are also seeing a growing demand for superior quality, and travellers seeking the exclusive and unique experience that our Meliá brand offers guests, thanks to its unique attributes and service culture. Almost 60 years of experience and the leadership of Meliá in the leisure hotel business offer the firmest guarantees for the development of this spectacular destination.”

The three Meliá hotels are the company’s first in Morocco, underscoring the confidence of the leading Spanish hotel company with a presence and market-leading position in key global vacation destinations, in the potential and values of this beautiful destination on the northeast coast of Morocco.

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