Chevrolet Becomes Official Sponsor of 29th GCC Club Cup

410Chevrolet has become the Official Sponsor of the 29th GCC Club Cup, an annual football league championship for top clubs in the Gulf region. A sponsorship contract was signed on January 21 in the presence of Markus Leithe, Regional Marketing Director of GM Middle East Operations, and Adnan Merheb, Sales Director - West Asia of World Sport Group.

First organized in 1982, the GCC Club Cup is one of the most popular football competitions in the region. Twelve national football clubs from the Kingdom of Saudi Arabia, UAE, Qatar, Kuwait, Bahrain and Oman will go head to head for the chance to play in the finals on May 18, 2014.

The new partnership is the latest football sponsorship deal for Chevrolet – a brand that has in recent years emerged as a key player in the world of sports. Chevrolet’s sponsorship portfolio also includes Barclays Premier League giants Manchester United and Liverpool and the Dubai Schools Football Cup.

“We are proud to be sponsoring one of the region’s most coveted sporting events,” said Markus Leithe, Regional Marketing Director of GM Middle East Operations. “Chevrolet has deeply engaged football fans globally since 2012. Our new partnership has significant meaning, as it shows our commitment to local football teams, local supporters and everyone who loves football in this region. Chevrolet is fully committed to the goal of affecting positive change through this sponsorship.”

“We are delighted to have Chevrolet, one of the leading car manufactures on board for this event,” said Adnan Merheb, Sales Director of West Asia of World Sport Group. “We are especially proud to have them on board considering their strong support for football throughout the world. We are sure that the event will benefit enormously from their support.”

Earlier this month, Chevrolet announced its sponsorship of the Dubai Schools Football Cup. The Dubai-based tournament is providing children between the ages of 10 and 16 an unprecedented opportunity to interact across cultures while practicing their football and team skills. Chevrolet will award the winning teams a fully paid trip to the United Kingdom to attend a Manchester United Premier League match and receive training at the legendary Old Trafford stadium.

In 2012, Chevrolet entered into a five-year partnership agreement with Manchester United and a four-year partnership agreement with Liverpool to become their Official Automotive Partner.








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