Dubai Mall and Mirdif City Centre outlet to open soon, following success of Jumeirah Beach Residence debut

BurgerFuel

New Zealand, Dubai, 21st June 2011: BurgerFuel Worldwide Limited (BFW), the owner of the New Zealand’s chain of BurgerFuel restaurants, is in final stage of opening two new outlets in Dubai Mall and Mirdif City Centre, less than one year after the launch of its first flagship outlet in Dubai at Jumeriah Beach Residence. The Dubai Mall and Mirdif City Centre new stores will open their doors to customers by July and September respectively of this year.

The company which listed on the New Zealand stock exchange has plans to  open 15 outlets in the UAE, within the next five years, in partnership with Al Khayyat Investments, the exclusive UAE franchisee and a leading Dubai holding company that represents more than 200 top international brands across the Middle East.

Chris Mason, Managing Director of International Markets for Burger Fuel Worldwide said: “We are delighted to reveal out plans to open two new outlets in Dubai Mall and Mirdif City Centre. Visitors to both malls will soon get to experience BurgerFuels unique brand and high quality gourmet burger range. The two new stores will employ up to 32 people once fully operational.”

Both stores in Dubai Mall and Mirdif City Centre will represent the latest in the Burger Fuel design series and will incorporate many new features that reinforce the company’s vision to “engineering the ultimate burger” for its customers across the region.

Farah George Farah, Head of F&B at Al Khayyat Investments said: “When we partnered with Burger Fuel Worldwide to launch the JBR flagship outlet, we were determined to roll out more stores in the UAE because Al Khayyat is convinced the brand really fits the cosmopolitan taste of people living in the UAE and further reflects where we believe consumer habits are moving. We feel customers want a real burger with real ingredients, and BurgerFuel delivers on this with their continued focus on whole food and organic ingredients, many vegetation society approved options, low fat sides for a healthier take on that favourite burger experience.”

Al Khayyat Investments manages leading international food and beverage brands like IL Caffe Di Roma, Esspression, TigerWok and BurgerFuel.

BurgerFuel, known for its New Zealand grass-fed halal meat, is considered a leader in the gourmet burger market. From its inception on Ponsonby Rd, New Zealand in 1995, it established a cult following for its quirky brand, in-house natural sauces, proprietary recipes and a dogged determination to continually advance the quality and taste of the BurgerFuel Burger. Many of the BurgerFuel ingredients are shipped from New Zealand to maintain the company’s strong product focus and integrity.

Dedicated to serving high quality burgers in an atmosphere as charged as the food. the burgers range from Burger Fuels hallmark 1/3lb 100% pure NZ grass fed beef to skin off char-broiled chicken breast and vegetarian society approved vegetarian and vegan patties.

BurgerFuel exports all of its grass feed beef, which is 100% halal certified from New Zealand to all its outlets across the world. This is further evidence of the company’s commitment to ensure high quality and uniform standards across the countries it is present in.

Mason added: “We feel we have set a new standard in gourmet burgers in the UAE. We have had an incredibly positive response from customers since opening BurgerFuel in Dubai and we are confident of increasing the demand for our burgers as many locals seek out a more natural, wholesome and healthier product than has been traditionally offered in this market. We also see growing tourists numbers coming to Dubai not only seasonally but all year round adding to the many reasons we are very upbeat and confident about the BurgerFuel business in the UAE.”