65% discount on all Pure Diamond Jewellery collection plus diamond ring absolutely free

Dubai, UAE; May 4, 2010: Pure Gold Jewellers, the award winning customer service jewellery retailer, presents The Loot, an offer of 65% discount on all Pure Diamond Jewellery collection plus a diamond ring absolutely free on a minimum purchase of AED2, 999.

“Everyone who wishes to own diamond jewellery must take advantage of this limited time offer. Now is the perfect time to start your own diamond jewellery collection or add more pieces to your existing collection. If you are searching for a gift for that special someone, for yourself, for your loved ones back home or as a homecoming present as the summer holidays are approaching, now is the time to make the purchase,” said Karim Merchant, CEO and Managing Director of Pure Gold Jewellers.

This incredible offer runs from 4th to 17th May at all Pure Gold outlets in the UAE and from 6th to 16th May in Kuwait, Bahrain and Oman.

“We strongly believe in passing on our benefits to our loyal customers especially in terms of extraordinary value for money and we will continue to do the same in the coming years,” he added.

Customers who will purchase Pure Diamond Jewellery collection pieces for minimum AED 2,999 will get a free diamond ring set in 18kt gold.

Pure Gold Jewellers’ “The Loot” promotion also signals the series of promotions that the retailer has lined up for the summer. “We want our customers to invest in diamond jewellery so we encouraged them to visit our outlets because these offers will not be offered again as we always have something new lined up,” added Merchant.

The Pure Diamond collection is inspired in 18-karat yellow and white gold embedded with original Belgian cut diamonds. These special diamonds are available in a variety of colours, carats, shapes and expert cuts that include the princess, marquise, rounds, baguettes and pears.

Buyers are also benefited with Pure Gold Jeweller’s unique exchange guarantee with life time repair.