Cadbury is sending a sweet personal message to all chocolate lovers through a new and innovative formula, Cadbury ‘S.M.S.’

Eating chocolate has never been so pleasurable with the new Cadbury ‘S.M.S.’ delivering thoughtful messages to the lips of each of its consumers.

Crafted from fresh crunchy wafer, filled with smooth chocolate cream and coated with Cadbury Dairy Milk rich milk chocolate, each Cadbury ‘S.M.S.’ comes with a unique and thoughtful message on every pack.

“This idea of communication is a unique one for the MENA region. Cadbury ‘S.M.S’ is the first brand of its kind in Egypt and the Middle East to have different personal messages on its pack. It combines the delicious taste of Cadbury chocolate wafer and the thoughtful messages that help people express themselves and   enhance social connectivity,” commented Bassil Abul-Ata Marketing Director MENA

Cadbury ‘S.M.S’ offers chocolate lovers a new method of expressing feelings and emotions among people in all situations and at all times through its sweet chocolate wafer from Cadbury.

Each Cadbury ‘S.M.S’ wafer carries different messages on its pack such as ‘I love you’, ‘I miss you’, ‘Friends Forever’, ‘Thank You’, ‘I’m sorry’ and ‘Happy Birthday’. The Cadbury ‘S.M.S.’ can be given for any occasion and will be a delightful gesture for universal celebrations such as Valentine’s Day and Mother’s Day, along with special occasions between friends and loved ones.