With aims to support Dubai Municipality’s ‘Green Roofs’ Campaign, aswaaq  has allocated spaces in its centres in Al Mizhar, Mirdif, Al Warqa’a, Umm Suqeim to showcase models of green-roof buildings. The models will be displayed to visitors along with informative brochures and fliers that explain the benefits, long term effects and the steps to change a building’s roof into an astonishing garden. The campaign, which will run for a period of one month, will continue for a second month in aswaaq Nad Al Hamar community centre, aswaaq Al Sufouh Supermarket and aswaaq Al Rigga Supermarket.

Commenting on aswaaq’s support to the campaign, Hind Al Falasi, Relations Manager at aswaaq said:” As part of our CSR initiatives and our support to major environmental preserving steps, we are very keen on being part of the municipality’s campaign to promote the ‘Green Roofs’ concept. We believe that such a project will contribute effectively in preserving UAE’s environment and limiting heat emissions, and thus we feel it is our role as UAE company to ensure the highest support to the campaign.”

Farhan Al Marzouki, Head of Marketing at Dubai Municipality, said: “We are looking forward to spread the concept in different areas in Dubai and ensure that people understand the importance of ‘Green Roofs’ in preserving our environments. We would like to extend our thanks to aswaaq and other companies for their continuous support and unmatched care for the country’s environment.”

The ‘Green Roofs’ concept is launched by Dubai Municipality in collaboration with reputable companies in agricultural technologies and an extensive support from various shopping centres and supermarkets in Dubai. Dubai Municipality plans on showcasing the models in different areas in Dubai during a one year campaign with aims to educate the residents on the importance of ‘Green Roofs’. The informative brochures and guides have been finalized and include all the needed information, steps and licensing terms plus an overall view on the plant and soil types that can be used to change a building’s roof into a beautiful garden.

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About aswaaq

“aswaaq” is an LLC company owned by the Investment Corporation of Dubai. About aswaaqThe “aswaaq” project is a new, innovative concept in the world of shopping and retail, based on small, medium and large-sized shopping centres strategically located at the heart of residential areas. These centres will have lively “aswaaq” supermarkets at their heart complemented by retail shops and will soon become available in all bustling and populated areas of the UAE, providing a wide range of products that meet the requirements of all shoppers regardless of their nationality or age.

Most recently, aswaaq has announced that its supermarkets in Nad Al Hamar and Al Mizhar hav been awarded the Hazard Analysis and Critical Control Points (HACCP) certification. The supermarkets were awarded HACCP for their approach to food safety, food handling, storage, processing and display of food items, and are now recognized as the first supermarkets in the GCC to receive the HACCP certification.

The “aswaaq” shopping experience is uniquely defined by the high-quality tailor-made assortments and fresh products offered at fair prices with friendly, consistent and efficient customer service. “aswaaq” is particularly proud of the values upon which it bases its practices, respecting its clientele’s freedom of choice, focusing on applying the best international practices, not to mention contributing to the pioneering task of institutions supporting medium-sized and small projects in the UAE. By becoming a major source of products, goods and services, “aswaaq” will play a vital role in local neighbourhoods; providing investment opportunities for UAE entrepreneurs, as well as creating job prospects. Moreover, it will also provide UAE nationals with the opportunity to become major importers and suppliers.

“aswaaq” will also give back to society by setting aside a certain percentage of the net profit for social and community services.

For further information, please contact:

Hind Al Falasi

Relations Manager – aswaaq

Direct: +971 4 4234030

Email: hind.alfalasi@aswaaq.ae

Maan Dalghan

PR Account Manager - O2 Public Relations

Mobile: +971 0504735351

Phone: +971 43122777

Fax: +971 43122788

Email: maan.d@o2pr.net